UKTV’s crime drama channel, Alibi, has launched a special out-of-home (OOH) campaign that encourages passersby to walk around blocks to find the ad’s “sweet spot”.
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The content budget for ITV’s new streaming service will increase to £1.35bn as it prepares to launch before the World Cup in November.
Pandora and Ancestry have become the first advertisers to use ITV’s QR ads format.
Radio industry body, Digital Radio UK, will be transferred into Radioplayer after an agreement was reached by the BBC, Global, Bauer and Radiocentre.
Britbox UK managing director, Will Harrison, will step down from the streaming service ahead of the launch of ITVX.
Pinterest UK & Ireland’s boss is going against advice to stay true to her values and believes ‘serendipity’ is the tech platform’s route to success.
Introducing today’s digest of stories from around the media world, updated by The Media Leader team to ensure you’re 100% up-to-date.
ISBA has announced today it will start looking for a CEO of Project Origin, the UK cross-media measurement initiative.
The winners of the Mediatel Media Research Awards were revealed yesterday at a ceremony in London.
The Outvertising Mentor Programme has started recruiting mentees and mentors for 2022.