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In what is billed as a “world first”, the pilot brings together IAB UK trade body members including Google and Meta.

Brands, publishers and advertisers ‘waking up’ to the importance of responsible and ethical media. But what sets this start-up apart?

Clearer progression plans and opportunities to remove discrimination and counter unconscious bias are needed in the advertising and media industries, says new research from NABS.

Billed as an “integrated advertising consultancy framework” Panorama seeks to help advertisers understand ROI more holistically.

UKTVs taking its entertainment channel W free-to-air on Freeview and video-on-demand.

Barbuda will launch its first solo tourism campaign promoting it as an “exclusive” destination to interested travellers later this month.

This week’s news digest was dominated by events in Ukraine and Russia, while TikTok and Spotify announced big sponsorship news and Nielsen’s acquisition was finalised.

The NBA and other sports leagues have previously tested virtual ads, such as during the 2020 playoff “bubble” in Orlando.

Ofcom has revoked the Russian state-backed news broadcaster RT’s licence to broadcast in the UK with immediate effect.

Recruitment revenues have driven a bounceback in growth for digital publishers,