Share of Search can make up 83% of a brand’s Share of Market, according to IPA think tank data released today.
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Christmas is around the corner and consumers, brands and advertisers are gearing up for the festive season. What will be top of their lists?
Wavemaker has appointed Kathryn Spaeth, a former MD at Accenture. She replaces Jason Dormieux who has now left GroupM
Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.
More than 400 brands, agencies, and individuals called on social media to do more to tackle online racist abuse last Summer. Did it work?
Sky has launched a streaming TV product, Sky Glass, today so users can get Sky TV over wifi for the first time.
Biites, the Copenhagen-based global branded content platform, is launching in the UK today after completing a seed funding round.
New findings showing public trust in UK advertising has improved in the last three years were revealed at the Trust Summit hosted by the Advertising Association, IPA and ISBA today.
ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.
ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.