Sue Elms, managing director, Initiative Media1. IntroductionThe subject of this speech is the value of ad effectiveness as a measure of accountability in media.The bit about EMU is, I think, some sort of MRG committee pun about efforts for European Media Research harmonisation. The point being that we should shelve our efforts in this area… Continue reading Sue Elms – ‘Forget EMU, It’s Ad Effectiveness That Counts
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Momentum’s campaign for CITB (Construction Industry Training Board) – which positioned it as the authoritative voice for health and safety within the construction industry – won the Judges’ Gold Award at the 1997 IPA Business-to-business Advertising Awards ceremony. The campaign, which generated three times the expected response, also won the specialist, media and integrated categories.The… Continue reading Momentum Triumphs At IPA Awards
In an interview with Newsline, Leslie Hill, chairman of the ITV Network Centre, was quick to defend ITV against the criticisms thrown at it by the ITC this week (see Newsline). Hill pointed out that the ITC praised much of the work broadcast by the ITV last year. But, even when the overall picture is… Continue reading Interview: ITV Chairman Speaks-Out On ITC
ITV has issued a statement in defence of the criticisms made against it by the ITC in its 1996 Performance Review issued today ITC Questions ITV’s Commitment To Its Licence Terms. After acknowledging the Commission’s praise of the quality of ITV programmes, Network Centre chairman, Leslie Hill, went on to say: “The ITC’s judgment that… Continue reading ITV Respond To ITC Criticisms
WPP Group’s quarterly figures are published today; a full report will be available on Newsline. Cinema figures for March, showing a substantial increase on last year’s figure, will also appear on Newsline today.It is expected that TV revenue for March will be available this week on Newsline, along with further papers from the MRG Conference… Continue reading The Week Ahead
The BBC have announced that they have no intention of altering their plans to broadcast an extended, hour long Nine O’Clock News in the lead up to the General Election.Despite cries of ‘overkill’ and ‘boredom’ from both the press and the public at large, the BBC still feel that they acting in the greater interest… Continue reading BBC Defends Election Special
A report by stockbrokers HSBC James Capel suggests that BSkyB will have the upper-hand if the British Digital Broadcasting consortium wins the battle for digital terrestrial TV. If the consortium does win, the balance of power will depend on what programming proves to be the key driver for BDB. James Capel think that sport and… Continue reading BSkyB Set For Controlling Stake In Digital Consortium
Laser has announced that there will be changes made to the ITV Spring/Summer Schedule 1997 in order to strengthen the weekend performances of some peaktime shows.The Man Who Made Husbands Jealous moves to the Friday 9pm slot to maximise the ABC1 Women audience, with A Touch of Frost scheduled on Saturday nights at 9pm to… Continue reading Changes Made To Strengthen ITV Summer Schedule
A survey, by the Chartered Institute of Marketing, reveals that regardless of the outcome of the election leading marketers are confident of a buoyant 1997.The survey shows that top marketers are planning for over 5.3% volume sales growth for the current year. This positive mood is reflected in the Chartered Institute of Marketing’s Confidence Index,… Continue reading Marketers Confident Of Buoyant 1997
Average weekly cinema admissions showed an increase of 7.28% in March to reach 2.69 million, according to the Cinema Advertising Association. This is the first month of 1997 to show a rise in admissions, with January seeing a fall of 5.6% year on year and February falling by 18.6%. Total admissions in March reached 11.933… Continue reading March Cinema Admissions Show Welcome Rise
