The ITC has amended its advertising standards Code; the television advertising of Bingo is now permitted. This follows a recent change in Government legislation.Bingo commercials will still not be allowed to be broadcast in Northern Ireland.ITC: 0171 306 7743
Both of the Telegraph titles performed very well in the October-March NRS figures released this week, with the Daily Telegraph and Sunday Telegraph recording the largest increases in readership among all the national titles. The Sunday paper increased by 24% year-on-year to 2.299 million, while the daily grew by 16% to 2.84 million. Both of… Continue reading National Newspapers NRS – March
Advertisements in cinemas have an audience recall 12 times greater than commercials on television, says a report published by Opinion Research Business on behalf of the Cinema Advertising Association.The report compared the impact of cinema advertising against television on the first showing of a new ad, using Virgin Atlantic’s cinema campaign targeting economy passengers.From a… Continue reading Research Reveals Greater Impact Of Cinema Ads
Carole Gregory is joining London News Direct 97.3 FM and LBC 1152 AM as regional sales manager. Gregory will be heading a new regional team based in Manchester.London News Radio/LBC: 0171 312 8578
Only half the population, who should be able to receive Channel 5, have tuned their TV sets to the new channel.Ever optimistic, a spokesman for 5 said that the 2.8% weekly viewing share was even more encouraging, considering only 50% of the population had tuned to the station.Channel 5 is now preparing to launch a… Continue reading 5 Reach 50%
The European has launched an on-line site on the World Wide Web. The site, at http://www.the-european.co.uk, has both subscriber-only and non-subscriber sections. The entire newspaper is available to subscribers who pay £26 for six months or £52 for a year. ABC have apparently said that anyone who subscribes to the European over the Net will… Continue reading European Launches Website
Centaur Communications will shortly be launching a sister title to New Media Age entitled New Media Finance. The subscription-only title will cover financial matters in relation to the Internet and all things New Media. It will be a twelve-page fortnightly publication.Centaur: 0171 287 9800
The Belfast Telegraph opens its new London sales operation in the heart of Mayfair on Monday 12 May. National accounts manager Andrew Harding will be heading the new division. The paper is also represented in Manchester through Media Sales Network.This move follows on from the re-organisation of the advertising sales operation at the paper. The… Continue reading Belfast Telegraph Opens In London
The demerger of Cordiant last Monday initially provoked a positive effect on the global advertising group’s share price, with a rise of 7p to 137p shortly after the move was announced. This was not sustained however and by Wednesday it had fallen to 131.5p, remaining at this price for the rest of the week. Press… Continue reading Sharewatch – W/E 25/04/97
Grampian TV releases its results today, and Cable & Wireless Communications’ shares begin trading today; both these stories are being followed by Newsline.Marketing Week is holding a conference on Wednesday looking at Marketing To The Pink Economy; a Newsline reporter will be covering the event.Pearson and Scottish TV’s AGMs are on Thursday and a television… Continue reading The Week Ahead
