Lisa Pollard, advertisement marketing manager, IPC MagazinesIn this paper, I will summarise the progress made so far in measuring magazine advertising effects. I will then look ahead to suggest what we may expect future developments to be.So, as we stare down the barrel of a new millennium, I will draw upon some wisdom which is… Continue reading Lisa Pollard – ‘Standing Up To Be Counted, Evaluating The Effectiveness Of
Magazine Advertising Into The Next Millennium’
Justin Sampson, director of operations, Radio Advertising BureauAs the oldest of broadcast media, radio has had to re-define itself over the course of this century to adapt to new competitive media. But then, the medium itself is undergoing dramatic growth in the number of stations competing for listeners ears. Ten years ago a station that… Continue reading Justin Sampson – ‘The Evolution Of Listening Behaviour’, A
Synopsis
Computer Shopper and Computer Buyer are searching for sponsorship partners for their Internet sites, cover-mounted CD-Roms and disks and their regular buying advice booklets.Both titles are increasing the frequency of their cover-mounted extras.Dennis Publishing: 0171 631 1433
IPC magazines has announced that Loaded editor James Brown will be leaving the title to join the rival GQ, published by Conde Nast.Brown, who has edited the title since its launch four years ago, said: “I am now 31, and a great believer in letting the younger talent come through.” IPC says that it expects… Continue reading Loaded Editor Quits For Rival
The Sunday Business will be undergoing a revamp over the next couple of weeks as it celebrates its first birthday this weekend. A TV listings section will be launched along with special editorial for small and medium-sized businesses. There will also be an expanded IT and economics section.A spokesman for the title told Newsline that… Continue reading Sunday Business To Undergo Revamp
The Conservative Party gained more editorial coverage in the national press for its election ad campaign than any other advertiser in the first quarter of 1997, according to the latest Ads That Make News survey by Propeller Marketing Communications.From January to March 57 stories were written about the Tories’ ads, whilst Labour’s got 24, and… Continue reading Ads That Make News Survey Published
Ready Steady Cook is hoping to mirror the success of its TV show with its new magazine. GE Magazines is currently trailing the magazine spin-off of the TV series in Newcastle. If the experiment is successful the 32 page title will become a nationwide monthly.GE Magazines: 0171 836 0519
After putting back its launch 4 times * Rapture To Launch “Very Soon”, the cable channel Rapture has finally secured cable carriage and aims to begin broadcasting in June. The youth-orientated channel, backed by United News & Media, has now negotiated carriage deals with Cable & Wireless, Comcast, Cabletel and Telewest.Rapture will be based at… Continue reading Rapture Launches
The annual survey carried out by the ITC, Television: The Public’s View 1996, identified television as the main source of news for 68% of homes.The majority of viewers, 73%, considered news programming to be free of bias. Although, 16% felt that ITV favoured a political party, this fell to 12% for Channel 4 and below… Continue reading Its Official, TV Is The Main Source Of News
Kiss 100 has announced sponsorship deals for two of its key annual events.For the second year running, Whitbread’s Shott’s Alcoholic Seltzers will be sponsoring Kiss 100’s stage at the 1997 Notting Hill Carnival in a deal worth over £200,000.Kiss in Ibiza ’97 will be supported by Wella ShockWaves. Running across Kiss 100 and its sister… Continue reading Sponsorship Deals Signed With A Kiss
