Meridian Broadcasting’s weather reports are now being sponsored by the Portman Building Society. The agreement, which is said to be worth £500,000, was developed by two Bournemouth based agencies, Roland Long Associates and Marketing Matters, and Meridian’s sales operation, TSMS.Commenting on the agreement Meridian’s managing director, Mary McAnally, said: “The popularity of our regional programmes… Continue reading A Change In The Weather
http://www1.futurenet.comThe old tired FutureNet site, which was primarily an extension of Future’s print publications, has been relaunched as a forward-looking semi-independent site. The new look site aims to exploit the medium to its full potential.The home page, will remind many viewers of a Blockbusters game. Point the hand at any one of the tessellated shapes… Continue reading Web Site Of The Week – Future Net
BSkyB is screening a night of World Championship boxing on 3 May as pay-per-view.Subscribers will have to pay an extra £11.95 to watch the fights; this rises to £14.95 for anyone booking to watch the fight after midnight on 2 May. For this money, viewers will be able to watch Prince Naseem defend his two… Continue reading A Princely Sum For Title Fight
Andy Whelan, sales manager at the Mirror Group, is leaving his current position to become advertisement manager of the Daily Star. He will report to Andy Jonesco, group ad director of Express Newspapers.There have been more job losses at Liberty Broadcasting, Dina Subhani, ad manager, and David Goodall, sponsorship promotions manager were both made redundant… Continue reading Recruits
Gary Roddy, senior researcher, Channel 4What is the effect of the Internet on Mainstream Media? And how will the Internet effect us?In this short presentation, I will endeavour to explain the current situation as we see it and consider the future in both the medium and long (ish) term.To explain fully the complexities of the… Continue reading Gary Roddy – ‘I’ve Seen The Future And I’m Frightened’, Media
On The Internet
The success of the Manchester Evening News’ price-cutting operation has led other regional groups to follow suit. The Friday edition of the Manchester Evening News is now available for a third of the usual cover-price at 10p *Manchester Evening News Claims Sales Success .The Yorkshire Post slashed its Saturday cover-price from 38p to 20p six… Continue reading Regionals Cut Prices
In selected areas, The Independent’s Saturday edition will be sold for 30p from this week. This represents a 50% reduction on the usual price. The paper would not comment on how long this promotion will last.
Among the quality titles the Sunday Telegraph continues to perform well and in the period October ’96-March ’97, it showed the largest year on year increase at 30.15% to 863,147 copies sold. The Sunday Times still dominates with the largest circulation among the quality titles with 1.344 million copies sold. Both of the Independent titles… Continue reading National Press Round-Up – March ABCs
Channel 4’s A Cook On The Wild Side, the slightly wacky cookery show following the endearing Hugh Fearnley-Whittingstall as he munches his way through the English countryside, was watched by a consolidated audience of 1.861 million people on Thursday 3 April, giving it a TVR of 3. It was, perhaps predictably, beaten hands down by… Continue reading Programme Analysis: A Cook On The Wild Side W/E 06/04/97
BSkyB is launching the National Geographic Channel. The channel will be available in the UK and the Republic of Ireland this summer on BSkyB’s multi-channel platformThe channel will feature new National Geographic programmes, as well as programmes from the National Geographic film library. The channel will be offered to subscribers as part of Sky’s multi-channel… Continue reading The Sky’s The Limit For The National Geographic
