It has emerged that Alan Yentob, the BBC’s director of programmes, has decided not to put himself forward for the job of C4’s chief executive. The decision was apparently made after a meeting between Mr Yentob and Sir Michael Bishop, C4’s chairman.The C4 board will meet next Monday to discuss who will replace Michael Grade… Continue reading Latest On Race For C4 Job
Nynex CableComms has today announced unaudited total revenue for the first quarter of 1997 as £46.5 million. This is a 43% increase compared with the same period last year (£32.5m). It is anticipated that the full first quarter operating statistics and financial results will be announced by mid-May.Nynex: 0181 873 2000
The newly formed Teenage Magazine Arbitration Panel (TMAP) has adjudicated on 30 complaints concerning Just 17, Sugar and It’s Bliss.The panel believed that the Annabel G advice page in J17 was not technically in breach of guidelines but recommended more attention be given to ensuring that advice on sexual activity be more responsible, and the… Continue reading Teenage Mags Face Criticism
James Walker, joint managing director, Advanced Techniques Group Worldwide, JWTSo… Project Cosine – this has been all about creating cardinal indices to compare against cost premia in the UK national press market, for the effectiveness of different sizes of advertisements, and then to go on to quantify the impact of colour versus mono, positioning in… Continue reading James Walker – Does Size Matter…And Position, Colour And Content?
WCRS is expected to merge its media department into Mediapolis this summer, according to sources. The move, which has long been rumoured, will take place on July 1st, leaving no media representation at WCRS at all.An official announcement confirming this is believed to be imminent, though both Mediapolis and WCRS were unavailable for comment this… Continue reading WCRS Set To Merge Media Department With Mediapolis
Agency estimates put terrestrial TV revenue for March at £192.070m, which is an increase of 10.05% on the previous year. Of this, ITV brought in £148.070m (up 11.39%) and Channel 4 £44m (up 5.83%). This puts the ITV:C4 ratio at 77:23. Mar-96 Mar-97 % Change ITV 132,926,404 148,070,000 11.39 C4 41,575,000 44,000,000 5.83 Total 174,537,404… Continue reading TV Revenue – March
The ITC today published its 1996 Annual Performance Reviews of the 18 terrestrial TV licences: the 15 regional ITV licensees, GMTV, Channel 4 and Teletext.Teletext received a favourable report and GMTV was congratulated on rectifying the complaints highlighted in the previous year’s report. ITV and Channel 4 performed satisfactorily, but each were found to have… Continue reading ITC Questions ITV’s Commitment To Its Licence Terms
WPP has taken a stake in Syzygy, the London-based digital media company. Syzygy specialises in the strategy, development and marketing of commercial Internet and intranet solutions. The agency’s client list includes Duracell, Kimberly-Clark, Kodak, Kraft Jacobs-Suchard, Mars and PepsiCo.This is the first European edition to the Group’s new media investment portfolio. Earlier investments have focused… Continue reading WPP Buys Into Digital
G.O.D., the Internet search engine company, together with Four11(a commercial website) and PeopleFinder (the new email and telephone directory) has formed a new Internet sales service.The G.O.D. Advertising Network offers General Rotation advertising from $16 (£10). Banner Ads can be targetted geographically or at specific consumer interests and will be spread between G.O.D., PeopleFinder and… Continue reading G.O.D. Forms Advertising Network With Four11
Sue Elms, managing director, Initiative Media1. IntroductionThe subject of this speech is the value of ad effectiveness as a measure of accountability in media.The bit about EMU is, I think, some sort of MRG committee pun about efforts for European Media Research harmonisation. The point being that we should shelve our efforts in this area… Continue reading Sue Elms – ‘Forget EMU, It’s Ad Effectiveness That Counts
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