The 1997 Banner Survey was published yesterday. The annual study analyses the purchasing and readership habits of computer decision makers in all types of businesses.The survey found that computer buyers in user departments, not IT professionals, are becoming harder to target by marketing campaigns because of a major shift in their reading habits. There has… Continue reading The 1997 Banner Survey
The Saturday edition of the Daily Mail has increased its cover-price by 5p to 45p. A source in the circulations department at Associated Newspapers said that if there were plans for a Monday-Friday price rise he “had not been told about them.”…The Evening Standard, also owned by Associated, is running a 12-week subscription offer which… Continue reading Saturday Mail Increases Cover Price
Michael Bukht is standing down as programme controller of Classic FM after more than five years.Bukht, better known as Michael Barry, BBC 2’s Food and Drink programmes chef, has relinquished his position on medical grounds. He has accepted a consultancy role with the GWR Group and will continue his work at the BBC and his… Continue reading Classic Lose Controller
The National Heritage Secretary, Chris Smith, appointed Julian Eccles as his special advisor today.Eccles was formerly a public affairs consultant with the public relations consultancy Hill and Knowlton, where he specialised in broadcasting and IT issues. He has been involved with the Labour Party for many years.Department of National Heritage: 0171 211 6200
Movie Plus, a monthly film magazine launched this week.The title aims to cater for 18-35 males who are fans of blockbuster films. Published by Inside Publications, Movie Plus is on sale now at £2.40. A full review of the magazine will appear on Newsline tomorrow.Inside Publications: 01462 436 785
Japanese advertising agency Hakuhodo is looking to buy out a number of London agencies as part of its plans to expand in the UK, according to a report in Campaign magazine. Hakuhodo has apparently hired a consultancy firm to make first-level contacts with various agencies which it believes would complement the firm’s existing London office.
In the wake of yesterday’s announcement that the Government will be banning all advertising of tobacco, the Tobacco Manufacturers Association has said that the industry spent about £20 million on outdoor poster sites in 1996. This makes up the bulk of the estimated £56m tobacco spend across all media. The TMA also told Newsline that,… Continue reading Outdoor Tobacco Spend Put At £20m
A significant increase in US business, as well as the transfer of its Hotel Technology business, has helped MAID increase its first quarter revenues by 51% to £6.8 million. There was also a huge boost in pre-tax profits, which rose to £2.3m from a £1.4m loss in 1996.New customer gains in the quarter rose 62%… Continue reading US Business Boosts MAID
http://www.anglia.tv.co.ukThis site will be useful to both viewers and industry insiders. There is a comprehensive listings section which includes programme information for the week ahead. There is also more in-depth information on selected Anglia programmes and a community action page. The help desk is very informative; it includes facts about the company and basic Web… Continue reading Web Site Of The Week – Anglia TV
