Momentum’s campaign for CITB (Construction Industry Training Board) – which positioned it as the authoritative voice for health and safety within the construction industry – won the Judges’ Gold Award at the 1997 IPA Business-to-business Advertising Awards ceremony. The campaign, which generated three times the expected response, also won the specialist, media and integrated categories.The… Continue reading Momentum Triumphs At IPA Awards
In an interview with Newsline, Leslie Hill, chairman of the ITV Network Centre, was quick to defend ITV against the criticisms thrown at it by the ITC this week (see Newsline). Hill pointed out that the ITC praised much of the work broadcast by the ITV last year. But, even when the overall picture is… Continue reading Interview: ITV Chairman Speaks-Out On ITC
ITV has issued a statement in defence of the criticisms made against it by the ITC in its 1996 Performance Review issued today ITC Questions ITV’s Commitment To Its Licence Terms. After acknowledging the Commission’s praise of the quality of ITV programmes, Network Centre chairman, Leslie Hill, went on to say: “The ITC’s judgment that… Continue reading ITV Respond To ITC Criticisms
The listings asked: ‘Will Derek make it home in time for Mavis’s party?’, and this was enough to rocket The Street in to the number one spot, beginning the week with 16.37 million. The Street had a clear win over the Square, Eastenders peaked at 15.02 million.Moving down to South London, Delboy’s popularity once again… Continue reading TV Viewing Summary W/E 13/04/97
British Telecom and BSkyB are reported to be working on a joint venture to create a £500 million company designed to hasten the market penetration of new digital TV channels. They are forming the Interactive Services Company to subsidise the retail price of set-top boxes. The boxes are likely to be priced at £200, compared… Continue reading BT In Partnership With BSkyB
The BBC have announced that they have no intention of altering their plans to broadcast an extended, hour long Nine O’Clock News in the lead up to the General Election.Despite cries of ‘overkill’ and ‘boredom’ from both the press and the public at large, the BBC still feel that they acting in the greater interest… Continue reading BBC Defends Election Special
A report by stockbrokers HSBC James Capel suggests that BSkyB will have the upper-hand if the British Digital Broadcasting consortium wins the battle for digital terrestrial TV. If the consortium does win, the balance of power will depend on what programming proves to be the key driver for BDB. James Capel think that sport and… Continue reading BSkyB Set For Controlling Stake In Digital Consortium
Laser has announced that there will be changes made to the ITV Spring/Summer Schedule 1997 in order to strengthen the weekend performances of some peaktime shows.The Man Who Made Husbands Jealous moves to the Friday 9pm slot to maximise the ABC1 Women audience, with A Touch of Frost scheduled on Saturday nights at 9pm to… Continue reading Changes Made To Strengthen ITV Summer Schedule
A survey, by the Chartered Institute of Marketing, reveals that regardless of the outcome of the election leading marketers are confident of a buoyant 1997.The survey shows that top marketers are planning for over 5.3% volume sales growth for the current year. This positive mood is reflected in the Chartered Institute of Marketing’s Confidence Index,… Continue reading Marketers Confident Of Buoyant 1997
Average weekly cinema admissions showed an increase of 7.28% in March to reach 2.69 million, according to the Cinema Advertising Association. This is the first month of 1997 to show a rise in admissions, with January seeing a fall of 5.6% year on year and February falling by 18.6%. Total admissions in March reached 11.933… Continue reading March Cinema Admissions Show Welcome Rise
