More Industry News articles

The April Retail Price Index was announced this morning as 156.3, an increase of 0.6% on March and a rise of 2.4% on April 1996.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.

There have been substantial drops in viewing levels to RTE TV and UTV in the Irish Republic with a reassessment of programming policy needed to get viewing levels back, according to a report from the Irish agency the Media Bureau.The Nielsen measurement system for television viewing in Ireland has now been running for seven months… Continue reading Irish TV Suffers Viewing Drop

EMAP Internet Sales has been chosen to represent the UK, German and European Web sites operated by Progressive Networks. Progressive Networks allows Internet users to listen to, or see continuous live ‘broadcasts’ of sound and video.RealAudio and RealVideo transmissions are available from most of the world’s leading broadcasters, record companies, film studios, and event organisers.… Continue reading EMAP Gets Progressive

Mike Wright, currently sales and marketing director at Wolverhampton’s Express and Star, is to join the Newspaper Society in June as commercial development manager within the marketing department.Wright will manage the support service to regional publishers across commercial activities in the local market place and will be responsible for the events programme. He replaces Tim… Continue reading Wright Moves At Newspaper Society

IPC has announced that it will be launching Horse Magazine, a practical monthly title for horse riders, on June 12. This will coincide with the start of the Bramham Horse Trials which the title is sponsoring.Publisher Simon Owen said: “Whilst we enjoy a strong presence in this sector, there is a clear market opportunity for… Continue reading New Title For IPC

The Times reports that the new issue of the Rolling Stone Magazine contains a talking ad for Twix chocolate. The advert in the American publication shouts the new Twix slogan, “Two for me, none for you” when readers turn to the six page advertisement.The voice is generated by an electronic device, similar to that used… Continue reading Talking Twix

The Portman Group has proposed new regulations on the sale and marketing of “alcopops”. They include requiring retailers not to stock alcoholic drinks that are marketed to the under-18s, and a ban on the use of pictures of people who appear to be under 25 on labels. Producers are also to be discouraged from using… Continue reading UK: Tighter Code For “Alcopops”

The EC last week finally adopted a Green Paper on the Principles of EU Food Law. The Green Paper reviews current legislation affecting the agri-food sector and invites comments on how legislation and procedures can be improved in the interests of public health and consumer protection. Advertising is not a major pre-occupation of the Paper,… Continue reading EU: Green Paper On Food Law

Dutch Health Minister Els Borst is reported to have written to the UK Health Minister, Frank Dobson, seeking information on the UK’s approach to the Commission’s tobacco advertising proposals at the forthcoming Health Council on 5 June. The UK now seems unlikely to endorse the proposals immediately, following the announcement that it will publish a… Continue reading EU: Presidency Awaits UK Decision

There were fewer complaints in the first quarter of this year about the quality of radio adverts on commercial radio than there were about the quality of programmes. These findings are detailed in the Radio Authority’s Quarterly Bulletin for this period.Between January and March of this year the Authority received 80 complaints about advertising and… Continue reading Fewer Ad Complaints