IPC Magazines’ SouthBank Group has appointed Stacey Paul as group head marketing; she will be responsible for the fashion, teenage, parenting, hair and bridal titles. Paul joins IPC from the Publishing Company where she was group sales director.In another SouthBank move, Chrissie Ferber, currently marketing and promotions manager at Mizz, 19 and Hair magazine has… Continue reading New Recruit At IPC
The election campaigning is beginning in earnest this week. Newsline is covering the leaders broadcast debate controversy and will be reporting on the story as it unfolds. ITN announces its election schedule on Tuesday, Newsline will run a full report. Lookout for the web review special, Newsline will be looking at all the main General… Continue reading The Week Ahead
AMRA Ltd has appointed two new staff to work in its display and classified divisions and to support its drive for increased advertising revenue for the regional press. Ian Page, currently a recruitment agency executive with The Daily Telegraph, joins the company on April 1 as its classified manager. Matthew Swift, previously advertisement manager at… Continue reading AMRA Expands
It was a good week for Abbott Mead Vickers. The advertising group put on 25.5p to reach 771.5p on Thursday after it announced strong profit and revenue growth for 1996. So far AMV’s shares have put in a good performance this year, bolstered by winning Campaign‘s Agency of the Year awards in January and topping… Continue reading Sharewatch – W/E 21/03/97
Leagas Delaney won the top gold awards at Campaign‘s Press Awards on Wednesday with its work for Adidas. It took the gold in the best individual ad category with “A make your own B” and the gold for best campaign with the same ad in addition to its “free” work.“A make your own B” also… Continue reading Leagas Delaney Wins Campaign Press Awards
The Media Vehicle, the in-store media company, has added Nescafe, Muller Yogurt and Procter and Gamble to it’s list of trolley ad clients.The agency’s floor posters’ network has also had a boost; Dillons has decided to carry the new medium in over 250 of its convenience stores nationwide.The Media Vehicle: 0171 453 4888
UK advertising agencies do not understand new media, lack the technical skills to implement it, and find the pace of development difficult to keep up with. These are some of the findings of a new survey conducted by new media consultancy Upstart and published in this week’s New Media Age.In general the survey found that… Continue reading UK Agencies “Do Not Understand New Media”
The Guardian is launching a stand-alone sports supplement on Easter Monday. Sport a twelve page broadsheet will appear every Monday along with the Media Supplement.Guardian 2 is also being redesigned next week as part of the ongoing changes at the paper.The Guardian: 0171 239 9696
Maverick Magazines is reported to be in the process of winding-up its computing titles, CD Rom Magazine and MacPower, in order to concentrate on the launch of its new Formula One title. Grand Prix Action launches on May 1 and will appear on the Thursday after each Grand Prix during the motor-racing season.The title will… Continue reading Maverick Enter The F1 Line-Up
The latest CAVIAR survey reveals 1996 as “the year of the blockbuster”, with the top 10 films of 1996 amassing gross takings of £175.6m and the top 25 a total of £281.6m. A record six made it over the elusive 5 million admissions barrier – Independence Day, Toy Story, Babe, Jumanji, Mission: Impossible and Goldeneye.… Continue reading CAVIAR Reveals ’96 As “Year Of The Blockbuster”
