The Media Vehicle, the in-store media company, has added Nescafe, Muller Yogurt and Procter and Gamble to it’s list of trolley ad clients.The agency’s floor posters’ network has also had a boost; Dillons has decided to carry the new medium in over 250 of its convenience stores nationwide.The Media Vehicle: 0171 453 4888
UK advertising agencies do not understand new media, lack the technical skills to implement it, and find the pace of development difficult to keep up with. These are some of the findings of a new survey conducted by new media consultancy Upstart and published in this week’s New Media Age.In general the survey found that… Continue reading UK Agencies “Do Not Understand New Media”
The Guardian is launching a stand-alone sports supplement on Easter Monday. Sport a twelve page broadsheet will appear every Monday along with the Media Supplement.Guardian 2 is also being redesigned next week as part of the ongoing changes at the paper.The Guardian: 0171 239 9696
Maverick Magazines is reported to be in the process of winding-up its computing titles, CD Rom Magazine and MacPower, in order to concentrate on the launch of its new Formula One title. Grand Prix Action launches on May 1 and will appear on the Thursday after each Grand Prix during the motor-racing season.The title will… Continue reading Maverick Enter The F1 Line-Up
The latest CAVIAR survey reveals 1996 as “the year of the blockbuster”, with the top 10 films of 1996 amassing gross takings of £175.6m and the top 25 a total of £281.6m. A record six made it over the elusive 5 million admissions barrier – Independence Day, Toy Story, Babe, Jumanji, Mission: Impossible and Goldeneye.… Continue reading CAVIAR Reveals ’96 As “Year Of The Blockbuster”
Cable & Wireless, the recently merged cable giant * Cable Companies Merge, has announced the appointment of Ruth Blakemore as marketing director.She is currently marketing director of Bell Cablemedia and was previously new business director at DMB&B/IMP. Blakemore also set up her own marketing agency, Fusion Marketing.Her appointment coincides with that of Philip Langsdale as… Continue reading C&W Appoint Marketing Director
Abbott Mead Vickers plc published its preliminary results today for the year ending 31 December 1996.1996 proved a highly successful year for the company. Turnover was up 25% to £358.4 million and operating profit rose 32% to £13.76 million. As a result, earnings per share increased by 27% year-on-year to 24.06p. Dividends per share were… Continue reading Earnings Per Share Up 27% At AMV
The £12m merger between TBWA and Simons Palmer Clemmow Johnson *(Newsline 23/01/97) appears to be faltering, according to a report in Campaign.It is said that a board meeting to finalise the merger details broke down after there were disagreements over the future role of key members of staff. It is thought that Andrew Ward and… Continue reading TBWA Merger “On The Rocks”
ITV has 6 nominations for the Golden Rose of Montreux awards and 4 of these nominations are for Carlton productions.In the Variety category, Carlton’s An Evening With Lily Savage and Talking Telephone Numbers have been nominated. While, Is It Legal? and The 10%ers are contenders for the Comedy award.Carlton: 0171 240 4000
Andrew McIntosh, media intelligence manager at New PHD, has been poached by Flextech. McIntosh takes up his new position as research and market intelligence controller on April 21.Media Solutions has also been out poaching, John Carter, director of planning at WCRS joins the company next month as a managing partner. Peter Williamson, currently MD and… Continue reading McIntosh Leaves New PHD
