Vivien Marles, head of research, LaserDerek Morris, joint media director, BMP DDBThe following paper won the IPA/David Aitchison Award for best research paperUntil now, the family’s power in influencing the purchase of goods and services has not been researched much outside the states.Where such eminent luminaries as: Qualls, Eggebeen, Belch, Blood and Wolfe (and I’m… Continue reading Vivien Marles/Derek Morris – ‘Viewing Together, Targetting
Clever’
The first full week of Channel 5 data is now here to pick and muse over, (see Channel 5 Ratings Round-Up feature) but the station has yet to make any real impact on the ‘other four’ with regards to viewing figures. Easter Monday proved to be a rather forgettable evening’s viewing. In choosing the lesser… Continue reading TV Viewing Summary W/E 06/04/97
Anheuser-Busch and Miller Brewing – America’s two biggest brewers – have denied that they are running advertising campaigns deliberately aimed at encouraging under-age drinking of their products. The Federal Trade Commission (FTC) had contacted the brewers concerning their advertising on MTV. Anheuser-Busch stated that it had supplied data concerning its media-buying practices to the FTC;… Continue reading US: Brewers deny targeting youth
The UK Radio Authority has published a new version of its advertising and sponsorship code: among the important changes are the granting of permission to newsreaders to voice commercials; the tightening of advertising bans on offensive weapons; and clarification of the rules concerning the promotion of alcohol. The Authority has also introduced clearer rules on… Continue reading UK: Radio Authority code
The European Parliament’s Environment Committee has appointed Horst Schnellhardt, a German Christian Democrat, as General Rapporteur for the labelling, presentation and advertising of foodstuffs. The Commission Directive was referred to the European Parliament in February this year. No timetable has yet been set but it is understood that the first discussions in committee will occur… Continue reading EU: New Rapporteur Appointed
On 16 April Mario Monti – the Internal Market Commissioner – and Martin Bangemann – the Industry Commissioner – jointly presented a Communication to the European Parliament and Council, promoting the development of a single market in electronic commerce. The Communication is intended to generate debate concerning electronic commerce and to promote the application of… Continue reading EU: Communication On Electronic Commerce
Miller Freeman is reported to be launching a new subscription based on-line business news service.The service called Link 2 Business Finder will aim to provide an editorial archive and product news service. News will be updated daily and sites will be linked to Miller Freeman’s titles. The service is set to go on-line in May.
BSkyB and some of the bigger UK cable companies such as Nynex and Telewest are believed to be negotiating a deal which would see their co-operation in the launch of pay-per-view film and sports events.It is reported that the cable companies, which in the past have always attacked BSkyB’s dominant position in the pay-TV market,… Continue reading BSkyB And Cable May Join For PPV Deal
The latest ABC figures reveal that, for the period October 1996 – March 1997, The News of the World was the highest selling newspaper, selling 4,537,641 copies. In the daily market, The Sun remains the most popular title selling 3,962,745 copies. Nevertheless, both these titles saw their circulations fall during this time by between 2… Continue reading National Newspaper March ABCs – Summary
Boots is the first retailer to trial an interactive home shopping service. The experiment begins in the Kingston Upon Hull area on 16 April.The system carrying the service operates through the customer’s television and telephone wire. TV’s are fitted with a set-top box and viewers are given a special remote control unit to gain access… Continue reading Boots Opens Virtual Store
