WPP, the world’s biggest advertising group, has published its first quarter results for 1997. The strength of the pound was blamed for the fall in revenues from £390.4 million to £387 million year-on-year. Although, on a like for like basis, revenues were shown to rise by 6% and the gross margin to 7%.Revenue growth was… Continue reading Revenues Rise 6% At WPP
Global advertising group Cordiant has this morning announced a three-way demerger of its businesses to create independently managed companies for Saatchi & Saatchi, Bates and Zenith.Saatchi & Saatchi and Bates will each have listings in London and New York and will jointly own Zenith. Bob Seelert will become chief executive of the Saatchi & Saatchi… Continue reading Cordiant Announces Demerger
WPP Group’s quarterly figures are published today; a full report will be available on Newsline. Cinema figures for March, showing a substantial increase on last year’s figure, will also appear on Newsline today.It is expected that TV revenue for March will be available this week on Newsline, along with further papers from the MRG Conference… Continue reading The Week Ahead
The BBC have announced that they have no intention of altering their plans to broadcast an extended, hour long Nine O’Clock News in the lead up to the General Election.Despite cries of ‘overkill’ and ‘boredom’ from both the press and the public at large, the BBC still feel that they acting in the greater interest… Continue reading BBC Defends Election Special
A report by stockbrokers HSBC James Capel suggests that BSkyB will have the upper-hand if the British Digital Broadcasting consortium wins the battle for digital terrestrial TV. If the consortium does win, the balance of power will depend on what programming proves to be the key driver for BDB. James Capel think that sport and… Continue reading BSkyB Set For Controlling Stake In Digital Consortium
A survey, by the Chartered Institute of Marketing, reveals that regardless of the outcome of the election leading marketers are confident of a buoyant 1997.The survey shows that top marketers are planning for over 5.3% volume sales growth for the current year. This positive mood is reflected in the Chartered Institute of Marketing’s Confidence Index,… Continue reading Marketers Confident Of Buoyant 1997
Chiltern Radio became the first station in the country to run a bingo ad today after a 30 year long ban was lifted on Friday.The station ran the first ad, in a £4,500 campaign for Top Rank Bingo Club in Luton, at one minute past midnight; 60 seconds after the ban, under the 1968 Gaming… Continue reading Two Little Ducks On The Wireless
Ready Steady Cook is hoping to mirror the success of its TV show with its new magazine. GE Magazines is currently trailing the magazine spin-off of the TV series in Newcastle. If the experiment is successful the 32 page title will become a nationwide monthly.GE Magazines: 0171 836 0519
The annual survey carried out by the ITC, Television: The Public’s View 1996, identified television as the main source of news for 68% of homes.The majority of viewers, 73%, considered news programming to be free of bias. Although, 16% felt that ITV favoured a political party, this fell to 12% for Channel 4 and below… Continue reading Its Official, TV Is The Main Source Of News
Spectrum Radio has been fined once again by the Radio Authority for breaching its Codes. The station breached the Authority’s News and Current Affairs Code and its Advertising and Sponsorship Code. The breaches occurred during two editions of a weekend phone-in programme that were hosted by a politician. The Authority was particularly dissatisfied with Spectrum’s… Continue reading Spectrum In The Soup Again
