Video Networks, the video-on-demand company, has launched the UK’s first on-demand electronic TV newspaper in Hull. The company, in conjunction with the Hull Daily Mail, is providing local news, sport, features and classified advertising for the virtual newspaper. Video Networks already has a video-on-demand trial in Hull *Video-On-Demand Trial In Hull. Subscribers to this service… Continue reading First TV Newspaper Goes On-Line
For the first time ever, satellite channels are taking more than 40% of viewing time in homes equipped to receive multi-channel television.The figures from BARB for the week ending March 30 1997 record a 41.2% share of viewing for satellite channels in multi-channel homes. Sky Sports was the most watched channel in this category attracting… Continue reading Record Breaking Satellite Viewing
IPC Magazine’s advertisement marketing manager, Lisa Pollard, spoke at the MRG conference, on the subject of evaluating magazine advertising effectiveness. Pollard focused on the need for advertisers to understand exactly what their objectives are – namely to either target short-term impact or to develop long-term awareness or both.Pollard illustrated how the IPC has invested heavily… Continue reading ‘Standing Up To Be Counted’
Subject to shareholder approval, Scottish Television is to rename itself the Scottish Media Group. The new name is intended to reflect the broad range of the company’s interests.
The latest ABC figures reveal that, for the period October 1996 – March 1997, The News of the World was the highest selling newspaper, selling 4,537,641 copies. In the daily market, The Sun remains the most popular title, selling 3,962,745 copies. Nevertheless, both these titles saw their circulations fall during this time by between 2… Continue reading National Newspaper March ABCs – Summary
Martin Sorrell, chief executive of the WPP Group, opened this years MRG conference with a keynote speech focusing on how clients perceive media research.Sorrell said that while research had progressed from a ‘one man and his dog’ situation a few years ago to a major business operation today, the business of advertising agencies was being… Continue reading MRG Conference Dublin 1997 – Opening Speech
Channel 5 and Warner Bros International Television have entered into one of the largest UK terrestrial TV deals ever.The two-year deal, which was announced today, covers all Warner Bros’ feature films released in the States in 1997 and 1998, plus 190 titles from Warner Bros’ film library. This includes Batman, Driving Miss Daisy, Lethal Weapon… Continue reading Channel 5 Shakes Hands With Warner Bros
There seems to be a lot of dissatisfaction in the ranks this week. Paul Hodgkinson is reported to have resigned from his role as creative director at TBWA Simons Palmer Clemmow Johnson. And, Pete Gatley has walked out of his job as creative director at BMP DDP. Matthew Howels is also said to have left… Continue reading Hired And Fired
Speaking at the MRG conference, Lynne Robinson, research director of the IPA, criticised the NPA’s attitude towards press research developments. She believes that research into newspaper readership sections needs more co-operation from the NPA. Robinson felt that the NPA were unjustified in failing to include this much researched data within the national readership survey. She… Continue reading Call For Change In Media Research
Graham Hinton, chairman of Bates Dorland, has been elected as the new president of the IPA. He takes over from John Bartle, joint chief executive of Bartle Bogle and Hegarty.In his inaugural speech to the IPA, Hinton said that he was setting out to regain the strategic pound for advertising agencies through training, effectiveness and… Continue reading New President For The IPA
