Highlife, British Airways’ customer magazine produced by Premier Magazines, may become a paid-for title. The airline and the publishers are currently considering launching the Highlife as a paid for news-stand title. This idea is still very much its early stages, but if it becomes reality it would represent a radical step for contract publishing.The magazine,… Continue reading Highlife May Land A Cover Price
The ITC has received 52 complaints to date about the coverage of Formula One motor racing on ITV. The complaints all centre around ad breaks during the race broadcast.However, the ITC are unlikely to take any action, because advertising is an excepted feature of independent television broadcasting.ITC: 0171 255 3000
BBC Magazines’ has turned its Match Of The Day magazine from a weekly into a monthly. The new look magazine now has a bigger, glossier format. The first two issues will be bi-monthly. Match Of The Day goes monthly from August.The BBC has set a sales target of 65,000 for the magazine that has a… Continue reading Match Of The Day Goes Monthly
Channel 5 appears for the first time this week as BARB release the first set of data for the channel. Obviously, the calendar week covered only features the first day of Channel 5 broadcasting; the rest of the data is modeled in order to give figures for the whole week. BARB has identified various ‘teething… Continue reading TV Viewing Summary W/E 30/03/97
The Radio Authority has published a new version of its Advertising and Sponsorship Code. The Code takes immediate effect. The changes to the Code mean that:News-readers will now be able to ‘voice’ commercials – The Authority decided that the previous ban on this was unduly restrictive. However, particular care must still be taken to ensure… Continue reading New Advertising And Sponsorship Code
CIA Medianetwork has appointed Alan Brydon as deputy managing director, with responsibility for leading and developing its client service and planning capability.Brydon will join CIA in May in May after 15 years with the AMV group, where he was media director of the main agency and latterly managing director of Rocket, the New PHD subsidiary.… Continue reading CIA Appoints Deputy MD
WWAV Rapp Collins has restructured its media department. Diana Rhodes is reported to now be deputy media director, while Joanna Carr is now deputy media director for London.Bruce Webster assistant managing director of AMV’s design division, McBain Noel-Johnson, is joining the Interbrand Group on Monday as a director.In the Press, Simon Mukerjee, group advertising manager… Continue reading Appointments
VNU’s Internet site http://www.vnu.co.uk made history yesterday when it became the first UK site to receive an international ABC audit. ABC measured the site using a globally agreed standard of page impressions, as opposed to page hits.John Barnes, Newmedia publisher at VNU, the finance and business publishers, said: “Hits mean nothing because they measure both… Continue reading VNU First UK Internet Site To Receive ABC Audit
Cadbury is reported to be one of the first sponsors to exploit the ITC’s new Code of Programme Sponsorship *ITC Publishes New Sponsorship Code. The confectioner is adding brand slogans to its Coronation Street sponsorship. Time Out is the first brand sponsorship, airing tonight with the strap-line ‘The better break.’*Subscribers only
ITV has signed a two-year deal with Universal Studios for releases for 1996 and 1997. Films included in the deal are Twister, The Nutty Professor, Dante’s Peak and Liar. The package also includes a back package of films like Back To The Future, Beethoven, Kindergarten Cop and Jaws.This is the first deal between the two… Continue reading ITV Do Universal Deal
