The ITC has announced that the licence fees payable by its licensees in April to December 1997 will, for the first time, remain at 1996 levels.The Commission has decided that the licence fee tariffs for 1997 should provide a total income of £15.7 million, the same requirement as the previous year. Taking account of the… Continue reading Licence Fees Remain Static
It has been reported that the BBC’s multi-million dollar joint-venture with American based Discovery Communications has been delayed until June this year *BBC To Set Up 8 New Cable Channels.This is six months later than originally forecast, and will mean that the launch of the international channels will be postponed until early 1998. The deal… Continue reading BBC Delay Link-Up With Discovery
On 26 March the Independent Television Commission – which oversees commercial broadcasting – published its new code of sponsorship, which takes effect immediately. The rules have been adjusted in order, says the ITC, to make it “possible to widen the scope for sponsorship without the risk of sponsors excessively diverting the editorial agenda for commercial… Continue reading UK: ITC Adjusts Sponsorship Code
BBC Online’s first commercial Web site, www.topgear.com, goes live on 9 April 1997.The Top Gear Magazine site will offer SuperTest, an interactive ride with Jeremy Clarkson, as he road tests his favourite sports cars. This game comes complete with video-clips, photos, specs and the all important speedometer, as well as authentic engine sounds.There will also… Continue reading Top Gear Arrives On The Super Highway
The Federal Communications Commission Office of Plans and Policy (OPP) has published a working paper analysing the implications of the Internet for telecommunications policy. The basic argument of Working Paper No. 29 – “Digital Tornado, The Internet and Telecommunications Policy”, is that the FCC and other government agencies should desist from attempting to regulate the… Continue reading US: FCC looks into the Internet
NRS figures for September 1996 to February 1997 show that The Sunday Telegraph has seen the largest increase year-on-year, with readership growing 17.22% to 2,192,000.Sept ’96 – Feb ’97 NRS Readership Comparisons Title Sep 95 – Feb 96 Sep 96 – Feb 97 Actual Change % Change Sunday Telegraph 1,870,000 2,192,000 322,000 17.22 Times 1,637,000… Continue reading National Newspapers NRS – February
The Commission has stepped back from tackling the French government head-on over its highly controversial Evin Law, which outlaws virtually all advertising for alcohol and tobacco products. The Commission has also dropped its opposition to the ban on alcohol advertising in French soccer stadiums where games in the 1998 World Cup (hosted by France) will… Continue reading EU: Commission Backs Down On Loi Evin
Laser Satellite and Cable has coordinated a sponsorship deal for Granada Good Life ‘s Food and Wine programme strand. Sharp’s Microwave Magic will sponsor the strand with a package of air-time and advertorials.Themed road-shows will take place during the summer at county shows and shopping centres nationwide. These will feature practical demonstrations and a competition… Continue reading Sharp Sponsor
On 1 April the White House confirmed that President Bill Clinton has requested the Federal Communications Commission (FCC) to study the possibility of sharply restricting or banning spirits advertising on TV.
Newsline coverage of the Channel 5 launch will include agency reactions, overnight viewing figures and a round-up of opinions from the national press.Johnston Press, the Edinburgh based publisher, will announce its financial results on Wednesday analysts are predicting pre-tax profits of between £21 and £22 million. The full story will be available on Newsline tomorrow.This… Continue reading The Week Ahead
