More Industry News articles

STV’s has signed a £25,000 deal with Bell’s Whisky to sponsor its football programme, A Game Of Two Halves.

This week’s ITV sponsorship breakfast explored the changes in viewer’s awareness of, and attitudes to, Sponsorship on television. It reviewed studies into viewer’s reactions to and the acceptability of broadcast sponsorship.Large sports events on television will always command a large audience and sponsorship is commonplace. In the absence of any significant programme sponsorship before 1989,… Continue reading ITV Sponsorship Breakfast

Confirmation of BT’s sponsorship of ITV’s morning programme, This Morning, is expected next week. This will be BT’s first major television sponsorship deal since Surprise Surprise.

The car insurance company Admiral is to sponsor Carlton’s traffic spot Drive Guide. The programme, which goes out at 7.00pm on weekdays, was previously sponsored by Direct Line Insurance.

This week the PPA held a presentation entitled Children’s Magazine Research at The London Toy and Model Museum. After a tour of, among other toys, Power Rangers, Action Men, and old Teddy Bears, the presentation began.Chrissie Wells and Caroline Buck began by highlighting how under researched children’s research is. New research has been carried out… Continue reading Childrens Magazine Research

Radio listeners prefer speech based programming, according to a new survey conducted by Gallup, for the business information company Key Note. Of the one thousand people questioned in the survey, 33% said they liked to listen to talk on the radio, while 30% preferred pop music. 26% favoured current affairs, news and sport and 17%… Continue reading Listeners Prefer Speech Based Radio

A recent study by John Philip Jones of the University of Syracuse on the subject of optimal advertising frequency suggests that sales are generated by a single advertising exposure and that extra advertisements generate progressively diminishing returns. Those advertisers concentrating their advertising into heavy bursts are thus getting a poor return, and would do better… Continue reading One Ad Is Enough – New Research

The Bristol Evening Post has released results for the year ending March 31. Pre-tax profits were up 23% to £7.4m from £6m. Chairman Stanley Clarke said the improvement was due to a policy of cost reduction, maintaining profitability, and strengthening managements.

The Newspaper Society has issued its own response to the Government’s Green Paper; a “guarded welcome”. The society welcomes the Government’s attempts to remove the restrictions which “isolate each media sector in its own corner”; it also said that the new concept of revenue or audience share, with weightings, will be complex and difficult to… Continue reading Green Paper – Regional Response

Carlton Communications yesterday announced results for the 6 months ending March 31; pre-tax profits were up 63.6% to £120 million from £73.4 million. These figures were boosted because it was Carlton’s first reporting period to include interim results from Central.Carlton’s broadcast television side accounted for 42% of group turnover and £61m of operating profit, or… Continue reading Carlton Profits Up 64%