In a survey carried out by the Billett Consultancy with Channel 4, it was found that the most direct influence on ad recall comes from the composition order, length and action of the break itself rather than from the programme surrounding the break.The fewer commercials in a break, the better they are recalled; those in… Continue reading New Survey On Ad Recall
It has now been confirmed that Andreas Whittam-Smith has indeed resigned as Chief Executive of Newspaper Publishing PLC. The Board has appointed him Deputy Chairman and Editor-in-Chief.Mr Whittam-Smith will concentrate on developing the papers; he presented extensive plans for development to the Board, but as Mediatel was told this afternoon by Alan Huw Smith, no… Continue reading INDEPENDENT BOARD MEETING – UPDATE
American TV network, NBC, has won the United States TV rights to the 1996 Atlanta Olympics at a cost of £306m – its third successive Olympics win.The European rights had already been sold to the European Broadcasting Union (EBU) for £168m.The Olympic opening ceremonies are to be moved to Friday night in American prime time.
According to a report in Broadcast magazine today, the BBC is seeking to add Barry Humphries to its recently confirmed acquisitions (Newsline today)Humphries’ most famous character will be back on ITV in Dame Edna’s Neighbourhood Watch this autumn, but it is thought that negotiations are already underway with Alan Yentob for a future series on… Continue reading Yentob Eyes Dame Edna Next
Andreas Whittam-Smith, founder of the Independent, will offer his resignation as chief executive of Newspaper Publishing, which publishes both the Independent and the Independent on Sunday, at a board meeting today.He will continue in his role as editor of the Independent, and will concentrate on promoting the papers.There is also likely to be a debate… Continue reading Whittam-Smith To Resign As Chief Exec
A £20m deal with Thames Television sees This Is Your Life return to the BBC where it started life 38 years ago. The show, which attracted audiences of 12m to 14m on Thames will fit into an early evening slot on BBC1 from autumn 1994.ITV said it felt unable to commit to the long-term deal… Continue reading BBC Gains This Is Your Life
A £20m deal with Thames Television sees This Is Your Life return to the BBC where it started life 38 years ago. The show, which attracted audiences of 12m to 14m on Thames will fit into an early evening slot on BBC1 from autumn 1994.ITV said it felt unable to commit to the long-term deal… Continue reading BBC Gains This Is Your Life
American TV network, NBC, has won the United States TV rights to the 1996 Atlanta Olympics at a cost of £306m – its third successive Olympics win.The European rights had already been sold to the European Broadcasting Union (EBU) for £168m.The Olympic opening ceremonies are to be moved to Friday night in American prime time.
Meridian’s new children’s series, Boredom Busters, is to be sponsored by The Young Telegraph. The series will look at children’s summer activities throughout the school holidays.
The Daily Express announced today that it is increasing its cover price by 2p to 32p from Monday 2 August.The Daily Express stated today that as it is a mid-market tabloid it is not as price sensitive as the popular tabloids, and that the soon to be introduced improvements will far outweigh this price increase.The… Continue reading Daily Express Price Increase
