The launch of the satellite channel aimed at women, UK Living, to take place on September 1, is to be handled by Generator Partnership. The advertising campaign will consist of television advertising on both satellite and terrestrial television, a press campaign, as well as a trade campaign. The total spend is approx. £2m. The Media… Continue reading Generator To Launch UK Living
Virgin 1215 has announced its first RAJAR figures this afternoon – a weekly reach of 7.2% (3,281,000 listeners). Virgin had predicted 8% reach.Average hours matches predictions at six, and the profile is 57% male, 43% female, 64% in the 25-44 age group.The data for Virgin only covers seven of the thirteen weeks surveyed in the… Continue reading Virgin Announces 7% Reach.
The perceived quality of radio in the UK is increasing while the quality of television is decreasing according to the Henley Centre’s Media Futures Study 1993. 41% of those questioned felt that the overall quality of television programmes over the past year has worsened. In comparison only 5% felt that the quality of radio has… Continue reading HENLEY STUDY FAVOURS RADIO
Lord McGregor of Durris will continue as independent Chairman of the Press Complaints Commission to 31st December 1994. Lord McGregor has been Chairman since January 1991. Lord Irvine Of Lairg, Q.C, will join the Appointments Commission, which is responsible for appointing members of the Press Complaints Commission. Angela Palmer is to become editor of the… Continue reading Appointments
The Times today cut its price by 15p to 30p, but the offer is only available to readers in Kent, beyond the M25.This trial price reduction is likely to be reviewed in September; if it is successful it may be either continued or extended. It will test whether price is actually a significant factor in… Continue reading Times Cuts Price
LWT has announced profits of £16.5m for the six months to June 30 – up 20.5% on the same period last year. The company claimed that with profit margins up 7% to 26.6% LWT has one of the highest margins in the industry – operating profits rose by 39% to £32.3m.Due largely to the loss… Continue reading LWT Profits Announced
LWT has announced profits of £16.5m for the six months to June 30 – up 20.5% on the same period last year. The company claimed that with profit margins up 7% to 26.6% LWT has one of the highest margins in the industry – operating profits rose by 39% to £32.3m.Due largely to the loss… Continue reading LWT Profits Announced
United Artists Programming has attributed the rise in Astra channel’s overall share in adult television viewing from 5% to 5.6% last week to the launch of its Discovery and Bravo channels.UAP claims that official overnight figures from BARB show Discovery achieving an average adult peak time TVR of 1.5 by its fourth day on air,… Continue reading Success For Discovery And Bravo
The Institute of Practitioners in Advertising is hoping to appoint a new director to promote the value of advertising to the business community, business schools and universities. He will also need to generate the sufficient resources needed to follow through initiatives, as well as giving effect to the plans of the committee.Nick Phillips, Director General,… Continue reading IPA Seeks New Executive
The Guardian is to launch a new listings and entertainment guide in the autumn. It will be a full A5 colour version of its current Saturday insert.It will continue to be free with the newspaper, and will incorporate 7 day TV listings as well as more detailed information about arts and entertainment, with glossy, pre-print… Continue reading Guardian To Launch New Guide
