July’s Retail Price Index, released this morning, shows that inflation has risen to 1.4%. This is an increase of 0.2 percentage points on June, when it stood at 1.2%.Inflation rose during the first 3 months of 1993 and then dropped again in the second quarter. The actual Retail Price Index for July, taking 1985 as… Continue reading Inflation Rises In July
Meridian Broadcasting has introduced Meridian MarketTest, an all encompassing test market package for advertisers. It brings together the already available test market discounts and production incentives with quantitative research data available through Nielsen’s Homescan (Consumer Panel) and Scan Track (Retail).The addition of research facilities will enable test market advertisers to see exactly what is being… Continue reading Meridian Test Market Incentives
The Independent’s monthly ABC figure for July has been revised to 334,993. The orginal figure released on Monday was 336,925. There has been no amendment to the newspapers 6-monthly ABC for February to July.For all the latest ABC Figures, see Press Planner, Quick Reports.
Homes & Ideas, the new home interest title from IPC, to be launched on September 9 has proved popular with the advertising industry.The 164-page launch issue closed this week with advertising revenue 50% over plan. Advertisers include Russell Hobbs Debenhams, DuPont and Smallbone, with advertorials from Laura Ashley, Miele, Meat and Livestock and Royal Mail.Display… Continue reading New IPC Magazine Welcomed
Meridian Broadcasting has introduced Meridian MarketTest, an all encompassing test market package for advertisers. It brings together the already available test market discounts and production incentives with quantitative research data available through Nielsen’s Homescan (Consumer Panel) and Scan Track (Retail).The addition of research facilities will enable test market advertisers to see exactly what is being… Continue reading Meridian Test Market Incentives
Chrysalis Television and Unique Television are to work together in a joint venture to develop advertiser supplied television.Advertisers will either be able to fund production in full or in part, or fund programmes in which they wish to encourage production. This would offer more opportunities than the present off the shelf sponsorship available.Tony Orsten, md… Continue reading Advertiser Supplied TV?
Yellow Pages is to sponsor LWT’s first division football coverage, The Sunday Match in a 30-week deal. Cockspur is to spend £80,000 on promotions at the Notting Hill Carnival at the end of the month; these will include sponsorship of Kiss FM’s carnival coverage.
The following Jan-June’93 circulation figures have been released by ABC: TOTALS %Ch V 92 Marie Claire 313,866 15.9 Whats on TV 1,530,194 9.2 Options 156,457 4 TV Times 1,018,101 -8.2 UK&EIRE %Ch V 92 Marie Claire 287,150 15.7 What’s on TV 1,530,194 9.2 Options 147,915 4.6 TV Times 1,017,888 -8.2
The Radio Times, after losing its place as the country’s best-selling magazine to Reader’s Digest and What’s on TV, is to change its sales strategy.In order to be able to compete with the immediacy of national newspapers, The Radio Times will shorten its late page facility copy dates from 8 to 6 days at the… Continue reading Radio Times Sales Changes
Yellow Pages is to sponsor LWT’s first division football coverage, The Sunday Match in a 30-week deal. Cockspur is to spend £80,000 on promotions at the Notting Hill Carnival at the end of the month; these will include sponsorship of Kiss FM’s carnival coverage.
