Closer Encounters, a new cinema advertising initiative launched by RSA Advertising this week, aims to bring cinema advertisers closer to film goers by placing promotions in foyers of cinemas, including product displays and sampling.Marketing manager with RSA, Paul Butler pointed out the advantages of such a system, claiming that advertisers can now “step out of… Continue reading Cinema Advertising Extension
Channel 4 is to launch a prime-time religious series, ‘Witness’. It will feature a wide range of subjects, including neo-Nazis meeting a survivor from Auschwitz and cannibalism in the South Pacific. It intends to avoid organised religion and will concentrate instead on personal belief.Nicholas Fraser, the head of religion at Channel 4 has said that… Continue reading Prime-Time Religion For C4
Planet 24, in conjunction with Wessex Character Licensing, is launching a new range of Big Breakfast products to celebrate the shows successful first anniversary and to increase audience ratings.Outlining the promotion today, Jonathan Clark of Wessex Licensing confirmed that the branding will consist of Big Breakfast crisps, sweets, as well as a range of breakfast… Continue reading Big Breakfast Crunch For Anniversary
Pat Falconer is to become managing director of London Sports Radio, one of the bidders for the radio licences to be awarded later this year.Falconer left Independent Radio Sales last month after it was announced that the company was to be sold to the Katz Corporation (Newsline 2/6). The former managing director has denied that… Continue reading MD For London Sports Radio
Group sales director with the Publishing Consultancy, Elaine Luff, outlined to MediaTel today the shake-up that has taken place within the advertising department of the publishing company.The changes are as follows; Bella – Stacey Corrie will take over as advertising director from Louise Edwards Take A Break – Louise Edwards becomes sales director, with the… Continue reading Ad Changes At Publishing Consultancy
Group sales director with the Publishing Consultancy, Elaine Luff, outlined to MediaTel today the shake-up that has taken place within the advertising department of the publishing company.The changes are as follows; Bella – Stacey Corrie will take over as advertising director from Louise Edwards Take A Break – Louise Edwards becomes sales director, with the… Continue reading Ad Changes At Publishing Consultancy
Pat Falconer is to become managing director of London Sports Radio, one of the bidders for the radio licences to be awarded later this year.Falconer left Independent Radio Sales last month after it was announced that the company was to be sold to the Katz Corporation (Newsline 2/6). The former managing director has denied that… Continue reading MD For London Sports Radio
The IPA announced yesterday that Lynne Robinson, currently a Board Director of Leo Burnett, is to join the IPA as Head of Research this October.Lynne’s responsibilities will include monitoring media research surveys, as well as representing the IPA on industry committees, and organising the work of the IPA Marketing Appraisals and Media Appraisals Committees.Lynne Robinson… Continue reading New Head Of Research At IPA
The Billett Consultancy has carried out research for the Royal Mail examining magazine subscription (4.4m subscribers in the UK), with claims that publishers are missing out on a valuable market by not recognising its importance for the future of magazines.85% of subscribers confirmed that they are planning to renew payments on magazines – an increase… Continue reading Billett Examines Subscription Market
Today the ITV Network Centre announced the appointment of David Brennan as Controller, Audience Planning.Brennan, who will take up the post on September 1st, is currently Research and Marketing Controller at the airtime sales house MAS.Brennan set up audience research programmes for many ITV successes including A Touch of Frost and Heartbeat, during his time… Continue reading ITV Appoints Research Controller
