The Sport confirmed today that it has cut the Saturday edition of the paper due to a fall in sales, making it difficult to justify the existence of a Saturday issue.Circulation manager for the paper, Brian Burberry explains how during the football season sales on Saturday could hold their own, extending above 130,000, but as… Continue reading Sport Falling Sales Means Cuts
The size and importance of media investment has led to an increased focus on the role of media, with advertisers demanding more effective and cost efficient solutions, hence the reasoning behind yesterday’s conference “Media is too important to be left to Media specialists” hosted by the Incorporated Society of British Advertisers (ISBA).Speakers at the conference… Continue reading ISBA Media Conference
The size and importance of media investment has led to an increased focus on the role of media, with advertisers demanding more effective and cost efficient solutions, hence the reasoning behind yesterday’s conference “Media is too important to be left to Media specialists” hosted by the Incorporated Society of British Advertisers (ISBA).Speakers at the conference… Continue reading ISBA Media Conference
The June 1993 BARB average weekly viewing hours and shares are now available on MediaTel.Year on year there is little change in the pattern of viewing for Individuals 4+: 1992 1993 JUNE JUNE hrs:mins %Sh Hrs:Mins %Sh BSkyB 5:12 21.9 5:13 21.6 Tot.Terr 16:16 68.9 16:35 68.8 Tot.Vwg 23:39 100 24:07:00 100 Monthly figures for… Continue reading Satellite Homes Viewing Figures
The June 1993 BARB average weekly viewing hours and shares are now available on MediaTel.Year on year there is little change in the pattern of viewing for Individuals 4+: 1992 1993 JUNE JUNE hrs:mins %Sh Hrs:Mins %Sh BSkyB 5:12 21.9 5:13 21.6 Tot.Terr 16:16 68.9 16:35 68.8 Tot.Vwg 23:39 100 24:07:00 100 Monthly figures for… Continue reading Satellite Homes Viewing Figures
The Sport confirmed today that it has cut the Saturday edition of the paper due to a fall in sales, making it difficult to justify the existence of a Saturday issue.Circulation manager for the paper, Brian Burberry explains how during the football season sales on Saturday could hold their own, extending above 130,000, but as… Continue reading Sport Falling Sales Means Cuts
MTV has launched its ‘Affiliate Marketing Kit’ for cable operators – providing them with marketing information about the station. It is the first such package available in Europe.The kit contains information about what MTV does, ready made advertisements, logos and a merchandise catalogue. Additionally the channel will provide operators with monthly updates regarding forthcoming programmes… Continue reading MTV – Marketing Support For Cable
MTV has launched its ‘Affiliate Marketing Kit’ for cable operators – providing them with marketing information about the station. It is the first such package available in Europe.The kit contains information about what MTV does, ready made advertisements, logos and a merchandise catalogue. Additionally the channel will provide operators with monthly updates regarding forthcoming programmes… Continue reading MTV – Marketing Support For Cable
With ratings seen to be falling for ITV programmes, predictions of C4’s future revenue are sounding increasingly healthy. MediaTel’s own predictions key 2 are estimating a 17-18% share of revenue for C4 for the rest of 1993. A report in today’s Media Week quotes some buyers as predicting a share of as much as 20%… Continue reading C4 Revenue Share Increasing
According to trade press reports today Jonathan Bueno, former MD of Dolphin, is preparing a take-over bid for British Transport Advertising (BTA). BTA holds lucrative BR contracts,as well as a 47% share of all UK bus advertising – 21% in London. BTA: 071 636 7721
