IPC’s Bridget Marrison has led a study into the importance of magazines in the lives of young women today, proving to agencies that they are bypassing a very important market.Speaking to MediaTel this week, Marrison outlined the research which examines subjects as diverse as average monthly disposable income to ‘who’s hot and who’s not’ –… Continue reading IPC Looks Into Teenage Minds
The Incorporated Society of British Advertisers (ISBA) are holding a one- day conference today in London, to discuss the topic “Media is too important to be left to media specialists”.Speakers include director of market strategy at the ITV Network Centre, Dick Emery, Stuart Nicholson of Zenith and Chris Dickens from Young & Rubicam, who elaborates… Continue reading ISBA Media Conference
Dark Horse International has added to its comic portfolio, with the launch today of Jurassic Park comic, an official adaptation of the movie, due for release on July 16.Advertising manager for the title, David Jerrom pointed out to MediaTel today that although the comic will initially only have four issues there are future plans to… Continue reading Jurassic Park Comic Is A Dark Horse
Having being ousted from his position as joint media director with Bartle Bogle Hegarty, Paul Longhurst has now moved to Still Price Lintas as European media director (Newsline 30/6). Longhurst will be responsible for generating new business across Europe for the agency. Stephanie Belsey has been appointed by Initiative Media as media strategist. She was… Continue reading Agency News
With ratings seen to be falling for ITV programmes, predictions of C4’s future revenue are sounding increasingly healthy. MediaTel’s own predictions key 2 are estimating a 17-18% share of revenue for C4 for the rest of 1993. A report in today’s Media Week quotes some buyers as predicting a share of as much as 20%… Continue reading C4 Revenue Share Increasing
Gold Greenlees Trott today announces details of profits for the year ended 30 April 1993. The results are as follows; %+ Turnover: £275.4m 17.60% Operating Profit: £5.8m 13.10% Pre-tax Profit £4.3m 19.90% EPS: 15.63p -5.20% Dividends: 8.15p 2.90%
Eight computer titles with combined monthly circulations of over 600,000 are being offered to advertisers by Future Publishing, in the first computer sales package of its kind.The titles included in Future’s offer are Games Master (90,000), Sega Power (102,033), Mega (90,000), SuperPlay (90,000), Total, and The Edge (40,000), Future’s imminent computer launch (Newsline 24/6). The… Continue reading Future Publishing Computer Package
IPC has carried out a survey of equestrian advertisers, which points to Horse & Hound as the best place to advertise, compared with local press and other equestrian titles.In terms of enquiries to advertisements in the magazine, 72% of advertisers claimed over 5 enquiries and 43% more than 10. 81% of those advertising sold their… Continue reading IPC Conducts Horse & Hound Survey
Guardian and Observer advertising sales manager, Carolyn McCall, was unavailable for comment today over speculation that the Observer magazine is to undergo a revamp at the end of this month, the first major change since the Guardian take-over in May.Reports suggest that the magazine will undo all the changes made during October’s revamp, including reverting… Continue reading Observer Turnaround Begins
The IPA backed a debate in the House of Commons this week, to discuss whether the BBC continues to set the broadcasting standard.The result was ‘no’ by a third majority (85-52), with Classic FM’s programme controller, Michael Bukht, claiming that commercial radio now sets the pace in innovative ideas. IPA director general, Nick Phillips recommends… Continue reading BBC Standards Debate
