Meridian has issued a promise to advertisers that it will remove all centre break promotions and place them at the end of end breaks; ‘Coming Next’ promos will move from 5 to 10 seconds.
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Red Hot Television (formerly Red Hot Dutch) has failed to change a court decision to ban the sale of decoders needed to access the station. The ban will begin on Saturday while the issue is referred to the European Court of Justice.
Rumours have re-emerged about a merger between Granada TV’s sales arm and Media and Airtime Sales. A report in this week’s issue of Campaign suggests that the two companies will finally merge in August with managing director of MAS, Craig Pearman, heading the company.
ITN’s news contract with Channel 4 has been extended to the end of 1996. The deal is worth £15.5m a year to the news organisation.
Carlton is proposing to change the way it calculates its station cost per thousand figures, moving from the weighting of messages by ratecard to their weighting by spot length (ie. pro rata). This would mean that 10 second impacts would be calculated at a third of a 30 second impact, rather than the usual half.… Continue reading Carlton To Change Rate Policy?
.. Sue Gray of Channel 4 has been appointed head of research at Bartle Bogle Hegarty following the departure of Vanessa Morrison…. Sue Oriel is leaving her position as media director with FCO to join Mediastar, a subsidiary of Euro RSCG…. Commercial director with The Sun, Camilla Rhodes is rumoured to have been offered the… Continue reading Industry Snippets..
As speculation over the Observer’s future intensifies, the possibility of further change in the national quality Sunday newspaper market increases.Within the past 5 years there have been 2 new entrants into the Sunday quality market. The ill-fated Sunday Correspondent launched in September’89; a year later as part of a radical attempt to save the newspaper… Continue reading Sunday Quality Market Review
Carlton is proposing to change the way it calculates its station cost per thousand figures, moving from the weighting of messages by ratecard to their weighting by spot length (ie. pro rata). This would mean that 10 second impacts would be calculated at a third of a 30 second impact, rather than the usual half.… Continue reading Carlton To Change Rate Policy?
Due to hit the airwaves on Friday, Virgin Radio has just finalised a £2m deal with Nescafe to sponsor its new Saturday morning show, hosted by Big Breakfast star Chris Evans. The deal is one of the largest ever negotiated on UK radio and will last for three years.The Big Red Mug Show is the… Continue reading Virgin Finalises £2m Deal With Nescafe
Having sponsored independent radio’s Video Review for three years, Panasonic has decided to withdraw from the £500,000 a year deal, feeling that radio sponsorship no longer fits into its plans. The Video Review claims to have weekly audiences of 6 million listeners.