National Magazines’ consumer portfolio has achieved favourable ABC results for January to June’93, with all but one title recording a year-on-year increase in circulation. Total ABCS Jan-Jun’92 Jan-Jun’93 %Ch Company 208,315 250,343 20.2 Cosmo 471,675 477,437 1.2 Cntry Lvng 181,354 181,982 0.3 Esquire 64,765 74,771 15.4 Gd Hskpng 422,974 456,768 8 H&Q 88,593 89,703 1.3… Continue reading National Magazines’ Jan-Jun ABCs
The Cinema Advertising Association says that cinema audiences for the first six months of 1993 are up 10% on the same period last year. January to June admissions were 50.3m and the top films were The Bodyguard, Home Alone 2, Dracula, Indecent Proposal, and A Few Good Men.With Jurassic Park breaking all box office records… Continue reading Cinema Audiences Soar
The number of viewers who watched Linford Christie beat Carl Lewis in the 100 metres at Gateshead on Friday was 12 million.This was ITV’s biggest audience for a sporting event this year, and the largest in the eight years that ITV has been sole broadcaster of domestic track and field.TOP 10 PROGRAMMES FOR SPORT –… Continue reading Record Viewers For Christie
Quarter 2 data includes the usual batch of gains and losses. Few stations are fortunate enough to see an increase in both reach and hours.Notable gains in weekly reach include City FM (21% to 25%), LBC Newstalk (8% to 11%), Invicta FM (24% to 29%), although average hours are well down, Tay,Dundee (38% to 43%),… Continue reading RAJAR Analysis – Stations
Classic FM has maintained its audience of 4.5 million listeners weekly, but is able to boast increases in 15-34 and ABC1 listening.15-34s Total up 25.2% to 1.23 million Share up from 21.9% to 27.3% Weekly hours up by 12.7% to 3.7mABC1s Now 60.7% of all listeners Account for 61.8% of total hoursProgramme analysis sees a… Continue reading CLASSIC INCREASES IN KEY AUDIENCES.
RAJAR data for the second quarter of 1993 sees commercial radio increase its share of listening from 37.4% to 38.9%. Following further analysis, the RAB is claiming a share of over 40% once the first figures for Virgin 1215 are taken into account. Virgin’s figures are included in “Other Listening” (3.9% share) and are also… Continue reading Commercial Radio Increases Share
Virgin 1215 has announced its first RAJAR figures this afternoon – a weekly reach of 7.2% (3,281,000 listeners). Virgin had predicted 8% reach.Average hours matches predictions at six, and the profile is 57% male, 43% female, 64% in the 25-44 age group.The data for Virgin only covers seven of the thirteen weeks surveyed in the… Continue reading Virgin Announces 7% Reach.
The launch of the satellite channel aimed at women, UK Living, to take place on September 1, is to be handled by Generator Partnership. The advertising campaign will consist of television advertising on both satellite and terrestrial television, a press campaign, as well as a trade campaign. The total spend is approx. £2m. The Media… Continue reading Generator To Launch UK Living
The perceived quality of radio in the UK is increasing while the quality of television is decreasing according to the Henley Centre’s Media Futures Study 1993. 41% of those questioned felt that the overall quality of television programmes over the past year has worsened. In comparison only 5% felt that the quality of radio has… Continue reading HENLEY STUDY FAVOURS RADIO
The Times today cut its price by 15p to 30p, but the offer is only available to readers in Kent, beyond the M25.This trial price reduction is likely to be reviewed in September; if it is successful it may be either continued or extended. It will test whether price is actually a significant factor in… Continue reading Times Cuts Price
