At yesterday afternoon’s Marketing Week seminar entitled “The Value of Quality Television” Phil Gullen, managing director of Carat Research, presented the topline findings of some new research into this area.Two studies were undertaken: the Carat Foretel Attention Study, which measured quality of viewing to over 3,000 programmes; and the Foretel Advertising Recall Study, which was… Continue reading Research The Value Of Quality TV – Seminar
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Digital Equipment Company is to sponsor the British Library for a sum of £1m to install computer systems, it has been announced. It is the library’s largest private sponsorship so far and Digital’s largest deal to date.
Publisher of Woman’s Own and Woman’s Weekly, IPC magazines is planning to run a ‘shopper’s survey’ during July and August to examine reader attitudes to advertising areas such as holidays and motoring.Each questionnaire will be inserted into 250,000 issues across 15 of the company’s titles, but it has yet to be decided which magazines will… Continue reading IPC Shopping Survey Aids Advertisers
At yesterday afternoon’s Marketing Week seminar entitled “The Value of Quality Television” Phil Gullen, managing director of Carat Research, presented the topline findings of some new research into this area.Two studies were undertaken: the Carat Foretel Attention Study, which measured quality of viewing to over 3,000 programmes; and the Foretel Advertising Recall Study, which was… Continue reading Research The Value Of Quality TV – Seminar
Having sponsored independent radio’s Video Review for three years, Panasonic has decided to withdraw from the £500,000 a year deal, feeling that radio sponsorship no longer fits into its plans. The Video Review claims to have weekly audiences of 6 million listeners.
Due to hit the airwaves on Friday, Virgin Radio has just finalised a £2m deal with Nescafe to sponsor its new Saturday morning show, hosted by Big Breakfast star Chris Evans. The deal is one of the largest ever negotiated on UK radio and will last for three years.The Big Red Mug Show is the… Continue reading Virgin Finalises £2m Deal With Nescafe
Due to hit the airwaves on Friday, Virgin Radio has just finalised a £2m deal with Nescafe to sponsor its new Saturday morning show, hosted by Big Breakfast star Chris Evans. The deal is one of the largest ever negotiated on UK radio and will last for three years.The Big Red Mug Show is the… Continue reading Virgin Finalises £2m Deal With Nescafe
Having sponsored independent radio’s Video Review for three years, Panasonic has decided to withdraw from the £500,000 a year deal, feeling that radio sponsorship no longer fits into its plans. The Video Review claims to have weekly audiences of 6 million listeners.
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details