ITV hopes to play down the self-promotion debate this summer, when it launches a massive promotional campaign on its autumn schedule. By attracting more viewers and in turn more advert- isers, the network aims to prove that promos do work, opposing the common suggestion that viewers constantly zap during ad breaks containing promotional material. The… Continue reading £11m ITV Airtime Devoted To Promos
MTV Europe is changing address from July 12. It will be relocated at: Hawley Cresent, London NW1 8TT. Tel. 071 284 7777.
The outdoor advertising medium is recovering strongly from the recession, according to the latest Concord Outdoor Rates Forecast.Outdoor panel prices for July to September this year are expected to rise by 7.9% year on year, with overall growth for the year predicted at 6.4%.Concord partly attributes growth to increased investment from car manufacturers in the… Continue reading Concord – Third Quarter Rates Forecast
Yorkshire Tyne Tees Television is to axe 188 jobs as part of a restructuring programme. Voluntary redundancies will run until July 26 at which stage compulsory job losses will occur, including 91 positions in London.
The ITV Council has temporarily deferred a decision over the future of the News At Ten until it meets with the ITC next week, to examine fully “the differing interpretations of the 1990 Broadcasting Act in relation to the scheduling of the high quality news service to which ITV remains completely committed” (Council statement).
The outdoor advertising medium is recovering strongly from the recession, according to the latest Concord Outdoor Rates Forecast.Outdoor panel prices for July to September this year are expected to rise by 7.9% year on year, with overall growth for the year predicted at 6.4%.Concord partly attributes growth to increased investment from car manufacturers in the… Continue reading Concord – Third Quarter Rates Forecast
According to statistics released by Rank Screen Advertising, Steven Spielberg’s Jurassic Park will have to earn over £2.64m in its first weekend (opens July 16) to achieve the biggest grossing opening weekend so far this year. To become the all time top box office hit the movie will have to beat;1. Ghost2. ET3. Robin Hood… Continue reading Spielberg Movie Has To Beat Ghost
Last night’s Media Research Group meeting discussed the vexed question of whether a TV audience’s appreciation of the programme they are watching effects their appreciation of the ads shown in the breaks.Andy Tilley presented some of Zenith Media’s research into AIs (Appreciation Indices), previously shown at the Monte Carlo conference earlier this year. The “Saturday… Continue reading MRG Meeting Report: TV Appreciation
An analysis of the public response to the Government’s green paper on the Future of the BBC yielded the following results:Funding/Money 66% believed the BBC should continue to be funded by the license fee. 29% of respondents believed money could be saved through improved efficiency, rather than through a drop in quality or range of… Continue reading Viewers Respond To Green Paper
According to statistics released by Rank Screen Advertising, Steven Spielberg’s Jurassic Park will have to earn over £2.64m in its first weekend (opens July 16) to achieve the biggest grossing opening weekend so far this year. To become the all time top box office hit the movie will have to beat;1. Ghost2. ET3. Robin Hood… Continue reading Spielberg Movie Has To Beat Ghost
