BARB has launched a new service which fuses the MORI Financial Survey with the BARB Audience Measurement Panel.The MORI financial survey provides in-depth information on a range of financial services including current account holders, postal savings and the value of savings, stocks and shares, as well as mortgages, credit cards and personal pensions.It is now… Continue reading MFS/BARB Data Fusion
Alan Yentob yesterday announced his first autumn schedule as Controller of BBC1. The £175m package is dominated by drama and comedy, with more than 80 hours of new drama and 22 new comedy and variety shows.The political highlight will be the four-part series, Thatcher: the Downing Street Years, with frank interviews with the former Prime… Continue reading BBC1 Autumn Schedule
MediaTel’s new Radio Planner will be launched next week. A premium service costing just £400 p.a. New facilities, made available in stages, include: Radio Rankings – by reach,profile,etc Station Audience Reports – all demogs Station Maps New Coverage & Frequency Reckoners New Facilities (contnd).. Station Reports by ITV Area Programming & Sponsorship information The new… Continue reading Mediatel Radio Planner Launch
10-Page Report covering Latest data and Trends – Network and Station. Just £5 per copy. 071 439 7575
Quarter 2 data includes the usual batch of gains and losses. Few stations are fortunate enough to see an increase in both reach and hours.Notable gains in weekly reach include City FM (21% to 25%), LBC Newstalk (8% to 11%), Invicta FM (24% to 29%), although average hours are well down, Tay,Dundee (38% to 43%),… Continue reading RAJAR Analysis – Stations
IPC today announced the launch of a new service for loose insert advertisers. Called Innovator, the new department will provide greater ease and coordination for insert advertisers.The service launches with the three weekly TV listings titles, TVTimes, TV and Satellite Week, and What’s On TV. The women’s weeklies titles will follow in the autumn, and… Continue reading IPC Launches New Insert Service
The Cinema Advertising Association says that cinema audiences for the first six months of 1993 are up 10% on the same period last year. January to June admissions were 50.3m and the top films were The Bodyguard, Home Alone 2, Dracula, Indecent Proposal, and A Few Good Men.With Jurassic Park breaking all box office records… Continue reading Cinema Audiences Soar
The number of viewers who watched Linford Christie beat Carl Lewis in the 100 metres at Gateshead on Friday was 12 million.This was ITV’s biggest audience for a sporting event this year, and the largest in the eight years that ITV has been sole broadcaster of domestic track and field.TOP 10 PROGRAMMES FOR SPORT –… Continue reading Record Viewers For Christie
National Magazines’ consumer portfolio has achieved favourable ABC results for January to June’93, with all but one title recording a year-on-year increase in circulation. Total ABCS Jan-Jun’92 Jan-Jun’93 %Ch Company 208,315 250,343 20.2 Cosmo 471,675 477,437 1.2 Cntry Lvng 181,354 181,982 0.3 Esquire 64,765 74,771 15.4 Gd Hskpng 422,974 456,768 8 H&Q 88,593 89,703 1.3… Continue reading National Magazines’ Jan-Jun ABCs
RAJAR data for the second quarter of 1993 sees commercial radio increase its share of listening from 37.4% to 38.9%. Following further analysis, the RAB is claiming a share of over 40% once the first figures for Virgin 1215 are taken into account. Virgin’s figures are included in “Other Listening” (3.9% share) and are also… Continue reading Commercial Radio Increases Share
