Both Paul Longhurst and Alison Bray, joint media directors at Bartle Bogle Hegarty, have been ousted from the agency unexpectedly, leaving head of media planning, Kevin Brown as the sole successor. The shake-up happened just six months after Mark Cranmer left Collett Dickenson Pearce to take up the position of media development director at BBH… Continue reading BBH Removes Media Directors
Cadbury Schweppes has set up a two-year sponsorship deal with British tennis player, Chris Bailey, worth £30,000 a year, to fund the cost of the player’s training. The contract is in conjunction with record label and TV group, Chrysalis. Ford will back a new motoring slot on GMTV, broadcast on Sunday mornings at 7.40am. “Driving… Continue reading Sponsorship Snippets..
Capital Radio yesterday gave its assurance to the Office of Fair Trading that it will stop giving discounts to advertisers who promise exclusively to use either Capital FM or Capital Gold.The OFT began an investigation into Capital’s discounting practice a year ago, following a review of the radio advertising market in London. The 2 London… Continue reading Capital Radio Discount Assurance
Capital Radio yesterday gave its assurance to the Office of Fair Trading that it will stop giving discounts to advertisers who promise exclusively to use either Capital FM or Capital Gold.The OFT began an investigation into Capital’s discounting practice a year ago, following a review of the radio advertising market in London. The 2 London… Continue reading Capital Radio Discount Assurance
Publisher of the Daily Express and the Daily Star, United Newspapers, is attempting to raise £190m through its shareholders by requesting that they buy one new share for every five they already own at a price of 480p per share.The group is hoping to spend at least £100m over the next year on acquistions and… Continue reading United Newspapers £190m Issue
We could be facing a TV future with over 100 channels if digital television gets off the ground in the next 10 years, according to a report just released by the Independent Television Commission.Because of the detailed technical changes that would have to be made to the existing transmission system (PAL) the commission recommends that… Continue reading ITC Report Forecasts TV Future
Meridian, Anglia and HTV are believed to be reconsidering the ITV network’s controversial decision to move News At Ten to an earlier slot, but feel that Carlton and LWT are dictating the changes.The reshuffle is also being halted by the Independent Television Commission who are seeking legal advice to intervene against ITV’s plans. Chief executive… Continue reading News At 10 Move Faces Problems
Heather Gould, currently at Meridian, is joining radio sales house, Media Sales & Marketing on July 6 to set up the company’s first internal marketing department. MS&M had previously relied on Capital Radio’s Research and Marketing resources.
Heather Gould, currently at Meridian, is joining radio sales house, Media Sales & Marketing on July 6 to set up the company’s first internal marketing department. MS&M had previously relied on Capital Radio’s Research and Marketing resources.
Advertising giant, the WPP group, has announced that global revenues have risen by 5% for the five months to May 1993. Advertising revenue has risen by over 7% and market research by 12%.
