F John French is to merge with SMS following a reverse takeover of Osprey Communications by SMS chief Jack Rubins .. Bartle Bogle Hegarty has this week released a client manifesto allowing all of its clients to audit any invoice relevant to its business. Agencies have dismissed the move as “a publicity stunt”.. Richard Webb… Continue reading Industry//Snippets..
Bartle Bogle Hegarty has recently conducted a study to examine the public’s attitudes to the BBC, revealing that consumers oppose the introduction of ads on the TV service.Research groups were split into three age brackets, 18-25, 26-35 and 36-50 and concentrated on heavy TV viewers in the BC1/C2D brackets.Results from the survey show that although… Continue reading BBH Examines Public Attitudes To BBC
According to leaked figures from ITV’s financial director Granada’s net annual revenue share may have been over- estimated by 0.06%, equating to £1m in money terms.The implications for contractors are complex in as much as contributions to, and funding from, the Network Centre are all based on percentage share of revenue; for example percentage cuts… Continue reading Granada – Nar Share Over Estimation
John Price is to become deputy editor of the Observer after the completion of the paper’s sale. Price, currently assistant editor and home editor for both the Independent and Independent on Sunday, will take over from Adrian Hamilton. Hamilton will remain at the Observer as leader page editor.No plans as to editorial changes for the… Continue reading New Deputy Editor For The Observer
19% of men watch television in a pub/ club each week on average (3.96 million), according to an out of home viewing report released by Sky this week. The most viewed channel is Sky Sports with 58% of men stating that their out of home viewing included this channel sometime in the past week. 54%… Continue reading Details Of Sky Ooh Survey
According to leaked figures from ITV’s financial director Granada’s net annual revenue share may have been over- estimated by 0.06%, equating to £1m in money terms.The implications for contractors are complex in as much as contributions to, and funding from, the Network Centre are all based on percentage share of revenue; for example percentage cuts… Continue reading Granada – Nar Share Over Estimation
Bartle Bogle Hegarty has recently conducted a study to examine the public’s attitudes to the BBC, revealing that consumers oppose the introduction of ads on the TV service.Research groups were split into three age brackets, 18-25, 26-35 and 36-50 and concentrated on heavy TV viewers in the BC1/C2D brackets.Results from the survey show that although… Continue reading BBH Examines Public Attitudes To BBC
According to reports in today’s Evening Standard, the Independent has hit a slump in sales over the past two weeks, dipping to 340,000. The paper has not seen such a drop since August 1987,with much speculation that it is connected to the Independent’s recent redesign.
Labatt Breweries has agreed to a £2m sponsorship deal with Apollo Leisure to back its London and Manchester bases, Apollo Hammersmith and Apollo Manchester. The music deal follows a recent contract between the brewery and Virgin 1215 for almost £750,000.£1.5M CRICKET INVESTMENT FOR NATWESTNational Westminster Bank has agreed to spend £1.5m on cricket sponsorship over… Continue reading Labatt Sets Up Apollo Sponsorship Deal
The future of Media & Airtime Sales has been thrust into confusion following yesterday’s announcement that LWT is to take a major shareholding in Yorkshire Tyne Tees Holdings as well as handling its airtime sales.Speaking to MediaTel this morning, Judith Rhodes of MAS was unable to shed any light on future dealings for the sales… Continue reading LWT Deal Throws MAS Into Confusion
