American TV network, NBC, has won the United States TV rights to the 1996 Atlanta Olympics at a cost of £306m – its third successive Olympics win.The European rights had already been sold to the European Broadcasting Union (EBU) for £168m.The Olympic opening ceremonies are to be moved to Friday night in American prime time.
The Daily Express announced today that it is increasing its cover price by 2p to 32p from Monday 2 August.The Daily Express stated today that as it is a mid-market tabloid it is not as price sensitive as the popular tabloids, and that the soon to be introduced improvements will far outweigh this price increase.The… Continue reading Daily Express Price Increase
Meridian’s new children’s series, Boredom Busters, is to be sponsored by The Young Telegraph. The series will look at children’s summer activities throughout the school holidays.
Guy Zitter will become managing director of the Daily Mail in November 1994, when Bill Pressey retires. Zitter will become deputy md in October retaining control of sales. But this will ultimately pass to Mike Ironside when Zitter becomes md.Martina Dodson’s appointment as sales director of Capital Radio has been confirmed. She joined from the… Continue reading Appointments
Closer Encounters, a new cinema advertising initiative launched by RSA Advertising this week, aims to bring cinema advertisers closer to film goers by placing promotions in foyers of cinemas, including product displays and sampling.Marketing manager with RSA, Paul Butler pointed out the advantages of such a system, claiming that advertisers can now “step out of… Continue reading Cinema Advertising Extension
Planet 24, in conjunction with Wessex Character Licensing, is launching a new range of Big Breakfast products to celebrate the shows successful first anniversary and to increase audience ratings.Outlining the promotion today, Jonathan Clark of Wessex Licensing confirmed that the branding will consist of Big Breakfast crisps, sweets, as well as a range of breakfast… Continue reading Big Breakfast Crunch For Anniversary
The Radio Times has released an ABC figure for January to June’93 of 1,503,379. This is a 3.8% fall year-on-year and a 5.6% fall on July to December’92.Since the duopoly was lifted in 1991 the Radio Times has enjoyed the highest circulation of the TV listings magazines. The other titles have yet to release their… Continue reading Radio Times’ ABC Falls
Channel 4 is to launch a prime-time religious series, ‘Witness’. It will feature a wide range of subjects, including neo-Nazis meeting a survivor from Auschwitz and cannibalism in the South Pacific. It intends to avoid organised religion and will concentrate instead on personal belief.Nicholas Fraser, the head of religion at Channel 4 has said that… Continue reading Prime-Time Religion For C4
Pat Falconer is to become managing director of London Sports Radio, one of the bidders for the radio licences to be awarded later this year.Falconer left Independent Radio Sales last month after it was announced that the company was to be sold to the Katz Corporation (Newsline 2/6). The former managing director has denied that… Continue reading MD For London Sports Radio
Group sales director with the Publishing Consultancy, Elaine Luff, outlined to MediaTel today the shake-up that has taken place within the advertising department of the publishing company.The changes are as follows; Bella – Stacey Corrie will take over as advertising director from Louise Edwards Take A Break – Louise Edwards becomes sales director, with the… Continue reading Ad Changes At Publishing Consultancy
