An analysis of the public response to the Government’s green paper on the Future of the BBC yielded the following results:Funding/Money 66% believed the BBC should continue to be funded by the license fee. 29% of respondents believed money could be saved through improved efficiency, rather than through a drop in quality or range of… Continue reading Viewers Respond To Green Paper
Last night’s Media Research Group meeting discussed the vexed question of whether a TV audience’s appreciation of the programme they are watching effects their appreciation of the ads shown in the breaks.Andy Tilley presented some of Zenith Media’s research into AIs (Appreciation Indices), previously shown at the Monte Carlo conference earlier this year. The “Saturday… Continue reading MRG Meeting Report: TV Appreciation
The ITV Council has temporarily deferred a decision over the future of the News At Ten until it meets with the ITC next week, to examine fully “the differing interpretations of the 1990 Broadcasting Act in relation to the scheduling of the high quality news service to which ITV remains completely committed” (Council statement).
Branson-owned adult rock station, Virgin 1215, has plans to start broad- casting in stereo from August 1, using the Astra satellite- a move that will enable 9 million BSkyB viewers to receive the station on an audio channel.Virgin also plans to change the name of its hourly news service to Sky News, a continuation of… Continue reading Virgin Stereo Link-Up With BSkyB
Branson-owned adult rock station, Virgin 1215, has plans to start broad- casting in stereo from August 1, using the Astra satellite- a move that will enable 9 million BSkyB viewers to receive the station on an audio channel.Virgin also plans to change the name of its hourly news service to Sky News, a continuation of… Continue reading Virgin Stereo Link-Up With BSkyB
The outdoor advertising medium is recovering strongly from the recession, according to the latest Concord Outdoor Rates Forecast.Outdoor panel prices for July to September this year are expected to rise by 7.9% year on year, with overall growth for the year predicted at 6.4%.Concord partly attributes growth to increased investment from car manufacturers in the… Continue reading Concord – Third Quarter Rates Forecast
Yorkshire Tyne Tees Television is to axe 188 jobs as part of a restructuring programme. Voluntary redundancies will run until July 26 at which stage compulsory job losses will occur, including 91 positions in London.
Publisher of Perfect Home magazine, Michael Franks, believes that the magazine’s low cover price (99p) does not mean it cannot display a more upmarket image, hence the imminent revamp due to take place over the next few months. DMG Home Interest Magazines bought Perfect Home from Brackland last November and now plans to increase its… Continue reading DMG Home Mags Seek New Image
The Radio Authority has issued details of the timetable for the next phase of local radio licence re-advertisements. They are as follows; Area Advert Closing Award Effec Leicester Nov-93 Feb-94 May-94 Sep-95 Hereford/ Worcester Dec-93 Mar-94 Jun-94 Oct-95 Preston Jan-94 Apr-94 Jul-94 Oct-95 Swindon/ W.Wiltshire Feb-94 May-94 Aug-94 Oct-95 Greater London Mar-94 Jun-94 Sep-94 Oct-95… Continue reading Radio Licence Re-Advertisements
After 21 years on the air, Esther Rantzen’s consumer programme, That’s Life, is to be scrapped because of a fall in ratings from 15 million to 8.4 million.
