McCann Erickson has appointed Tracy Lovatt as media planning director, in an extension of the agencies media department. Lovatt will work in conjuction with Mike Yershon, who took on the role of media director with the company nine months ago and immediately initiated structural changes.
Persil has set up a £1m sponsorship deal to back a fitness campaign for children, called Persil Funfit. The scheme will target three to 11-year olds and was organised by the British Amateur Gymnastics Association. The sponsorship deal was set up by Alan Pascoe Associates, the sports sponsor- ship consultancy.
Advertisers are much more likely to favour radio as a medium if they listen to it themselves, according to a recent survey conducted by the Radio Advertising Bureau. The Client Benchmark survey, based on questionaires sent to 600 national advertisers, found that those who do not listen to commercial stations were unsure if people actually… Continue reading RAB Client Attitudes To Radio Survey
BBC Gardeners World Magazine is to made available in 120 garden centres throughout the country, in a new initiative to increase sales of the magazine. Publishers of Gardeners World, Redwood Publishing, believe that it could lead to a rise of over 50,000 copies a month, attracting readers who would not usually purchase a copy in… Continue reading Gardeners World Plans To Boost Sales
BARB viewing figures for the week ending 16/5 show a 7.7% year on year increase in terrestrial viewing from 21 hours and 20 mins to 22 hours and 58 mins; representing the first real upward turn in this sector since the beginning of the year.The combined ITV and Channel 4 share of viewing rose by… Continue reading Terrestrial Viewing Shows Increase
Advertisers are much more likely to favour radio as a medium if they listen to it themselves, according to a recent survey conducted by the Radio Advertising Bureau. The Client Benchmark survey, based on questionaires sent to 600 national advertisers, found that those who do not listen to commercial stations were unsure if people actually… Continue reading RAB Client Attitudes To Radio Survey
BBC Gardeners World Magazine is to made available in 120 garden centres throughout the country, in a new initiative to increase sales of the magazine. Publishers of Gardeners World, Redwood Publishing, believe that it could lead to a rise of over 50,000 copies a month, attracting readers who would not usually purchase a copy in… Continue reading Gardeners World Plans To Boost Sales
BARB viewing figures for the week ending 16/5 show a 7.7% year on year increase in terrestrial viewing from 21 hours and 20 mins to 22 hours and 58 mins; representing the first real upward turn in this sector since the beginning of the year.The combined ITV and Channel 4 share of viewing rose by… Continue reading Terrestrial Viewing Shows Increase
A major factor in increasing ad revenue in the future will be the return to advertising by brands, according to a report this week by the Association of Media Independents, which forecasts the impact of the economy on revenue placing particular emphasis on TV advertising revenue.The report predicts that; ITV and Channel 4’s share of… Continue reading AMI Examines Ad Revenue To 2002
As reported in the most recent edition of Marketing Week (28/5) Saatchi & Saatchi has ousted J Walter Thompson from the top slot as number one agency in terms of total expenditure (Register MEAL figures). WCRS rose up six places since last year jumping from 18th to 12th on the list.Total expenditure – Press &… Continue reading Top Agencies According To Register Meal
