Having being ousted from his position as joint media director with Bartle Bogle Hegarty, Paul Longhurst has now moved to Still Price Lintas as European media director (Newsline 30/6). Longhurst will be responsible for generating new business across Europe for the agency. Stephanie Belsey has been appointed by Initiative Media as media strategist. She was… Continue reading Agency News
With ratings seen to be falling for ITV programmes, predictions of C4’s future revenue are sounding increasingly healthy. MediaTel’s own predictions key 2 are estimating a 17-18% share of revenue for C4 for the rest of 1993. A report in today’s Media Week quotes some buyers as predicting a share of as much as 20%… Continue reading C4 Revenue Share Increasing
Gold Greenlees Trott today announces details of profits for the year ended 30 April 1993. The results are as follows; %+ Turnover: £275.4m 17.60% Operating Profit: £5.8m 13.10% Pre-tax Profit £4.3m 19.90% EPS: 15.63p -5.20% Dividends: 8.15p 2.90%
Eight computer titles with combined monthly circulations of over 600,000 are being offered to advertisers by Future Publishing, in the first computer sales package of its kind.The titles included in Future’s offer are Games Master (90,000), Sega Power (102,033), Mega (90,000), SuperPlay (90,000), Total, and The Edge (40,000), Future’s imminent computer launch (Newsline 24/6). The… Continue reading Future Publishing Computer Package
According to trade press reports today Jonathan Bueno, former MD of Dolphin, is preparing a take-over bid for British Transport Advertising (BTA). BTA holds lucrative BR contracts,as well as a 47% share of all UK bus advertising – 21% in London. BTA: 071 636 7721
Having being ousted from his position as joint media director with Bartle Bogle Hegarty, Paul Longhurst has now moved to Still Price Lintas as European media director (Newsline 30/6). Longhurst will be responsible for generating new business across Europe for the agency. Stephanie Belsey has been appointed by Initiative Media as media strategist. She was… Continue reading Agency News
30% BBC1’s share of audience has fallen to below 30% (28.9%) for the first time since 1985 – a fact which the Corporation blame on the transferral of viewers from BBC1 to BBC2 during Wimbledon. Even though Wimbledon undoubtedly plays a part in the channel’s poor performance it should be noted that in the comparable… Continue reading BBC1 Audience Falls Below
The IPA backed a debate in the House of Commons this week, to discuss whether the BBC continues to set the broadcasting standard.The result was ‘no’ by a third majority (85-52), with Classic FM’s programme controller, Michael Bukht, claiming that commercial radio now sets the pace in innovative ideas. IPA director general, Nick Phillips recommends… Continue reading BBC Standards Debate
Shares in Granada fell from 421p to 417p yesterday following the news that the leisure and TV group had upped its stake in LWT to almost 20% – the maximum allowed under current legislation. Granada’s move has positioned itself for a relaxation of the rules that prevent large TV companies taking each other over. Granada’s… Continue reading Granada Steps Towards LWT Takeover
IPC has carried out a survey of equestrian advertisers, which points to Horse & Hound as the best place to advertise, compared with local press and other equestrian titles.In terms of enquiries to advertisements in the magazine, 72% of advertisers claimed over 5 enquiries and 43% more than 10. 81% of those advertising sold their… Continue reading IPC Conducts Horse & Hound Survey
