After 10 years of business, Heineken is to withdraw its sponsorship of British ice hockey, believing that its marketing objectives have changed since the deal began in 1983. The Ice Hockey Association is already actively seeking a new sponsor for all activities.
The ITV network may lose top soap Coronation Street unless it agrees to up the price paid to Granada for each episode.At present the network’s highest rated programme is only given £76,000 per episode, half of that paid out to The Bill. If an agreement is not reached Granada says it will consider offers from… Continue reading Coronation Street May Leave ITV
Midland Bank looks set to sponsor the £1,000 CashCall on Atlantic 252 to promote its Live Cash account.
UK Regional Press publisher , Thomson Corporation, has been severely hit by the recession and has announced that it may have to close or sell up to one fifth of its free titles to counteract the effects.Meetings are taking place today to decide on which titles will be shut down and plans to put the… Continue reading Thomson To Sell Free Titles
Following the demise of Crown Communications last month, David Haynes has left the company to take up the position of chief executive with LBC. The licence for the station is due to be re-advertised in April but in the meantime has been taken over by the Porter family and chaired by Dame Shirley Porter (Newsline… Continue reading Haynes Joins LBC
Following the announcement that Martin Cox is to leave his post as business development controller at Meridian Television, Tim Brady, formerly sponsorship controller at Thames, has been named as his replacement. Brady, whose successful sponsorship deals in the past have included Wish You Were Here? and Barclaycard, will take charge of all Meridian’s current deals… Continue reading Cox Leaves Post At Meridian
QualitiesThe 6-monthly ABCs for August to January ’93 show that all the quality Sundays, with the exception of the Observer, have begun 1993 positively. The Independent on Sunday was particularly noticeable with a year-on- year increase of 8.3% to 407,346. The Sunday Times and Sunday Telegraph achieved increases of 2% and 3.2% respectively.The results for… Continue reading National Press Round-Up – January
Comic-strip hero, Roy of the Rovers, will sadly meet a tragic end next month because of a massive fall in sales for the title in recent years.The character has been in the spotlight since 1954 when he appeared on the cover of ‘Tiger’ but he really took off in 1976 with the launch of the… Continue reading Roy Of The Rovers Hits Rocky Ground
The ISBA Policy Conference 1993 examined the advertising industry from a recession perspective, looking at the changes which are occuring during the continuing acceleration. The conference selected these changes in terms of evolutionary and revolutionary with emphasis being placed on the growth of television and how effective this growth has been – ‘Will we see… Continue reading ISBA Policy Conference
The Periodical Press Association issued a warning to publishers this morning that over 4,000 jobs could be lost within the magazine industry if the Government pushes ahead with its intention to add 17.5% VAT to all magazines and newspapers.Speaking at a press conference Neil McRae, chairman of the PPA, introduced a report issued by the… Continue reading 20% Magazine Jobs At Risk Says PPA
