Publisher of Woman’s Own and Woman’s Weekly, IPC magazines is planning to run a ‘shopper’s survey’ during July and August to examine reader attitudes to advertising areas such as holidays and motoring.Each questionnaire will be inserted into 250,000 issues across 15 of the company’s titles, but it has yet to be decided which magazines will… Continue reading IPC Shopping Survey Aids Advertisers
Due to hit the airwaves on Friday, Virgin Radio has just finalised a £2m deal with Nescafe to sponsor its new Saturday morning show, hosted by Big Breakfast star Chris Evans. The deal is one of the largest ever negotiated on UK radio and will last for three years.The Big Red Mug Show is the… Continue reading Virgin Finalises £2m Deal With Nescafe
Having sponsored independent radio’s Video Review for three years, Panasonic has decided to withdraw from the £500,000 a year deal, feeling that radio sponsorship no longer fits into its plans. The Video Review claims to have weekly audiences of 6 million listeners.
The RAJAR results for Quarter 1 1993 have been delayed due to a processing problem at Research Services Limited (RSL). It is unlikely that they will be available before Thursday April 29.Tel: 071 235 0004
According to reports today joint chief executive of The Observer, Tiny Rowland has stated he does not want to sell the paper, believing that its financial losses are minimal compared with its value in terms of influence.Support for the paper has also come from the Commons where 80 Labour MPs signed an early day motion… Continue reading Observer Sale Lacks Internal Support
According to reports today joint chief executive of The Observer, Tiny Rowland has stated he does not want to sell the paper, believing that its financial losses are minimal compared with its value in terms of influence.Support for the paper has also come from the Commons where 80 Labour MPs signed an early day motion… Continue reading Observer Sale Lacks Internal Support
Magazines ’93, the fourth national conference organised by the PPA, will be held on 4 May at Grosvenor House. Speakers at the conference will include Lord McGregor of Durris, chairman of the Press Complaints Commission, Bridget Rowe, editor of The People and Clive Soley MP who has proposed a Parliamentary Bill seeking the right to… Continue reading Press Regulation Debate
Magazines ’93, the fourth national conference organised by the PPA, will be held on 4 May at Grosvenor House. Speakers at the conference will include Lord McGregor of Durris, chairman of the Press Complaints Commission, Bridget Rowe, editor of The People and Clive Soley MP who has proposed a Parliamentary Bill seeking the right to… Continue reading Press Regulation Debate
Recently appointed director of market strategy at the ITV Network Centre, Dick Emery has issued his first letter to advertisers stressing ITV’s commitment to ensuring the maximum value of commercials.Commenting on recent criticisms of ITV’s self-promotion policies Emery claims that programme promotions build audiences for specific programmes while maintaining ITV’s share of viewing – therefore… Continue reading Emery’s ITV Promotions Statement
Recently appointed director of market strategy at the ITV Network Centre, Dick Emery has issued his first letter to advertisers stressing ITV’s commitment to ensuring the maximum value of commercials.Commenting on recent criticisms of ITV’s self-promotion policies Emery claims that programme promotions build audiences for specific programmes while maintaining ITV’s share of viewing – therefore… Continue reading Emery’s ITV Promotions Statement
