The national sponsorship conference drew to a close yesterday following two days of discussion on themes ranging from how sponsorship can play a major part in a marketing strategy, the media as sponsors and sponsorship givers and examining how television sponsorship has developed and the benefits that can be reaped from it.“With sponsorship’s growing maturity… Continue reading Fifth National
Sponsorship Conference
Dame Shirley Porter will now concentrate all of her energies on the chairmanship of LBC, having announced that she is to resign from her position as a Westminster councillor.The station was taken over by the Porter family last month, following the financial demise of former owners, Crown Communications.
Off-line goals and pitch disputes can now be examined in depth by avid football fans without even having to go to a match, thanks to a new inter- active television cable service launched yesterday, by Videotron in conjunction with LWT and Carlton TV.The service comprises four cable channels, each with an individual function. Channel 1… Continue reading ‘Interactive TV’ Launches In London
The national sponsorship conference drew to a close yesterday following two days of discussion on themes ranging from how sponsorship can play a major part in a marketing strategy, the media as sponsors and sponsorship givers and examining how television sponsorship has developed and the benefits that can be reaped from it.“With sponsorship’s growing maturity… Continue reading Fifth National
Sponsorship Conference
Dame Shirley Porter will now concentrate all of her energies on the chairmanship of LBC, having announced that she is to resign from her position as a Westminster councillor.The station was taken over by the Porter family last month, following the financial demise of former owners, Crown Communications.
Off-line goals and pitch disputes can now be examined in depth by avid football fans without even having to go to a match, thanks to a new inter- active television cable service launched yesterday, by Videotron in conjunction with LWT and Carlton TV.The service comprises four cable channels, each with an individual function. Channel 1… Continue reading ‘Interactive TV’ Launches In London
The battle of the tabloids continues with the Sun reporting the Daily Mirror to the Press Complaints Commission for its report on the Queen sueing the paper for publishing her Christmas speech. In response the Mirror has been told it can either settle the matter directly with Kelvin MacKenzie, editor of the Sun, or it… Continue reading Sun Reports Mirror To PCC
A sponsorship deal has been set up with Britannia Music to back the radio coverage of the Brit Awards, covering the production costs in return for airtime on the 22 stations which are broadcasting it. The awards will cover an hour, the night before ITV broadcasts the event. The deal was organised by Unique Broadcasting.
The National Economic Research Associates are predicting that ad revenue gathered by ITV this year could rise by as much as £70m. It is forecasting a growth in net advertising revenue to £1.87bn, with cable and satellite seeing massive growth through the 12 months. The survey, which questioned advertising agencies throughout the capital revealed a… Continue reading ITV Revenue On The Up For ’93
A sponsorship deal has been set up with Britannia Music to back the radio coverage of the Brit Awards, covering the production costs in return for airtime on the 22 stations which are broadcasting it. The awards will cover an hour, the night before ITV broadcasts the event. The deal was organised by Unique Broadcasting.
