Bartle Bogle Hegarty has recently conducted a study to examine the public’s attitudes to the BBC, revealing that consumers oppose the introduction of ads on the TV service.Research groups were split into three age brackets, 18-25, 26-35 and 36-50 and concentrated on heavy TV viewers in the BC1/C2D brackets.Results from the survey show that although… Continue reading BBH Examines Public Attitudes To BBC
The Radio Authority confirmed to MediaTel today that at least 2 new FM licences will be advertised for the London area in 1996.The band between 105 and 108 FM will become free in January 1996, this will provide frequencies for a minimum of 2 new stations.GLR CONSORTIUM TO BID FOR ILR LICENCEA consortium comprising a… Continue reading New Fm Licences For London
Sky Television has issued results of an out of home viewing study examining viewing for the channel’s live coverage of the England v Holland World Cup qualifying match.Following MTV’s revealing OOH report released last week, Sky’s research (in conjunction with Continental Research) shows that an additional 1,023,000 men watched the qualifying match in a pub,… Continue reading Sky Follows Up On Ooh Viewing Research
According to reports in today’s Evening Standard, the Independent has hit a slump in sales over the past two weeks, dipping to 340,000. The paper has not seen such a drop since August 1987,with much speculation that it is connected to the Independent’s recent redesign.
The future of Media & Airtime Sales has been thrust into confusion following yesterday’s announcement that LWT is to take a major shareholding in Yorkshire Tyne Tees Holdings as well as handling its airtime sales.Speaking to MediaTel this morning, Judith Rhodes of MAS was unable to shed any light on future dealings for the sales… Continue reading LWT Deal Throws MAS Into Confusion
Following in the footsteps of WPP in March, Saatchi & Saatchi has launched a £73m rights issue to shareholders, asking them to pay 130p – 10 new shares for every 27 held. Following the announcement the share price fell from 172p to 162p. Saatchis chief executive, Charles Scott, is estimating that the agency will cut… Continue reading £73m Rights Issue For Saatchi
The eleventh in a series of reports from the Business Media Research Committee is being released today , giving detailed media and marketing data about the British business man and woman.The survey was carried out by Research Services Ltd using a three stage probability sample, screening 2,699 businessmen representing an estimated universe of 1,209,000 businessmen… Continue reading BMRC 1993 Survey Results Released
Labatt Breweries has agreed to a £2m sponsorship deal with Apollo Leisure to back its London and Manchester bases, Apollo Hammersmith and Apollo Manchester. The music deal follows a recent contract between the brewery and Virgin 1215 for almost £750,000.£1.5M CRICKET INVESTMENT FOR NATWESTNational Westminster Bank has agreed to spend £1.5m on cricket sponsorship over… Continue reading Labatt Sets Up Apollo Sponsorship Deal
The future of Independent Radio Sales is expected to be decided shortly, ending months of uncertainty for the sales house. IRS has been open to bids since January when parent company Crown Communications went into receivership.Negotiations with a possible buyer are in advanced stages. Although IRS refuses to name the interested party, industry sources suggest… Continue reading IRS Announcement Expected Shortly
According to reports in today’s Evening Standard, the Independent has hit a slump in sales over the past two weeks, dipping to 340,000. The paper has not seen such a drop since August 1987,with much speculation that it is connected to the Independent’s recent redesign.
