Centaur Conferences is running a radio conference today entitled ‘Radio Fights Back’, discussing topics which include ‘RAJAR – What the Data Has Shown’, ‘ How Radio Can Work For Advertisers’, ‘ National vs Local- A Battle To Death’. John Pearson of Virgin 1215 and Roger Gane director of RAJAR, will be amongst the speakers.
Douglas Mcarthur, managing director of the Radio Advertising Bureau, believes that the radio industry is collaborating internally to market radio as an advertising brand and that the medium is presenting a united front against competitive media.McArthur, the keynote speaker at today’s Radio Fights Back conference, predicts that changes within the industry will encourage advertisers to… Continue reading Radio Fights Back – Keynote Speech
Capital Radio saw a fall in profits for the six months to March 1993, dropping from £6.29m to £4.65m. Operating costs fell to £10.4m and earnings per share from 6.3p to 4.6p. Sales for the station improved, rising to £14.5m from last period’s £14.2m, with turnover declining to £16.1m from £16.2m. Interim dividends stood at… Continue reading Capital Radio Profits
Kenneth Clarke has been named as the new Chancellor in a Cabinet shake-up.Environment secretary Michael Howard will succeed Mr Clarke at the Home Office.John Gummer replaces Howard, and Gillian Shephard takes over as new Agriculture secretary.
As reported in the most recent edition of Marketing Week (28/5) Saatchi & Saatchi has ousted J Walter Thompson from the top slot as number one agency in terms of total expenditure (Register MEAL figures). WCRS rose up six places since last year jumping from 18th to 12th on the list.Total expenditure – Press &… Continue reading Top Agencies According To Register Meal
McCann Erickson has appointed Tracy Lovatt as media planning director, in an extension of the agencies media department. Lovatt will work in conjuction with Mike Yershon, who took on the role of media director with the company nine months ago and immediately initiated structural changes.
A major factor in increasing ad revenue in the future will be the return to advertising by brands, according to a report this week by the Association of Media Independents, which forecasts the impact of the economy on revenue placing particular emphasis on TV advertising revenue.The report predicts that; ITV and Channel 4’s share of… Continue reading AMI Examines Ad Revenue To 2002
Persil has set up a £1m sponsorship deal to back a fitness campaign for children, called Persil Funfit. The scheme will target three to 11-year olds and was organised by the British Amateur Gymnastics Association. The sponsorship deal was set up by Alan Pascoe Associates, the sports sponsor- ship consultancy.
BBC Gardeners World Magazine is to made available in 120 garden centres throughout the country, in a new initiative to increase sales of the magazine. Publishers of Gardeners World, Redwood Publishing, believe that it could lead to a rise of over 50,000 copies a month, attracting readers who would not usually purchase a copy in… Continue reading Gardeners World Plans To Boost Sales
BARB viewing figures for the week ending 16/5 show a 7.7% year on year increase in terrestrial viewing from 21 hours and 20 mins to 22 hours and 58 mins; representing the first real upward turn in this sector since the beginning of the year.The combined ITV and Channel 4 share of viewing rose by… Continue reading Terrestrial Viewing Shows Increase
