At last night’s MRG meeting the new RAJAR research was discussed, with speakers from RSL, LBC and MBS giving their views.Erherd Meier of RSL outlined the methodology employed and highlighted the main differences between RAJAR and JICRAR which should be taken into account when comparing figures from the two surveys. The chief method- ological changes… Continue reading MRG Meeting – Rajar
The Sun’s decision to print an official front – page apology to the Queen yesterday paid off, as she has decided to drop the libel case against the tabloid.The newspaper offered to give £200,000 to charity so that the case could be settled out of court and the deal was accepted. According to the Palace… Continue reading Queen Calls Off Sun Libel Case
QualitiesThe 6-monthly ABCs for August to January ’93 show that all the quality Sundays, with the exception of the Observer, have begun 1993 positively. The Independent on Sunday was particularly noticeable with a year-on- year increase of 8.3% to 407,346. The Sunday Times and Sunday Telegraph achieved increases of 2% and 3.2% respectively.The results for… Continue reading National Press Round-Up – January
Comic-strip hero, Roy of the Rovers, will sadly meet a tragic end next month because of a massive fall in sales for the title in recent years.The character has been in the spotlight since 1954 when he appeared on the cover of ‘Tiger’ but he really took off in 1976 with the launch of the… Continue reading Roy Of The Rovers Hits Rocky Ground
The ISBA Policy Conference 1993 examined the advertising industry from a recession perspective, looking at the changes which are occuring during the continuing acceleration. The conference selected these changes in terms of evolutionary and revolutionary with emphasis being placed on the growth of television and how effective this growth has been – ‘Will we see… Continue reading ISBA Policy Conference
The Periodical Press Association issued a warning to publishers this morning that over 4,000 jobs could be lost within the magazine industry if the Government pushes ahead with its intention to add 17.5% VAT to all magazines and newspapers.Speaking at a press conference Neil McRae, chairman of the PPA, introduced a report issued by the… Continue reading 20% Magazine Jobs At Risk Says PPA
The ISBA Policy Conference 1993 examined the advertising industry from a recession perspective, looking at the changes which are occuring during the continuing acceleration. The conference selected these changes in terms of evolutionary and revolutionary with emphasis being placed on the growth of television and how effective this growth has been – ‘Will we see… Continue reading ISBA Policy Conference
Chief executive of Saatchi & Saatchi, Robert Louis-Dreyfus, is leaving his position to take up a lead post with German sports company, Adidas.Having bought 15% of Adidas International, Louis-Dreyfus will take over as president in early April. He will be replaced at Saatchi by Charles Scott.
Chief executive of Saatchi & Saatchi, Robert Louis-Dreyfus, is leaving his position to take up a lead post with German sports company, Adidas.Having bought 15% of Adidas International, Louis-Dreyfus will take over as president in early April. He will be replaced at Saatchi by Charles Scott.
At last night’s MRG meeting the new RAJAR research was discussed, with speakers from RSL, LBC and MBS giving their views.Erherd Meier of RSL outlined the methodology employed and highlighted the main differences between RAJAR and JICRAR which should be taken into account when comparing figures from the two surveys. The chief method- ological changes… Continue reading MRG Meeting – Rajar
