Business-to-business company Publishing & Media Group, is set to launch three consumer titles, the first being Gourmet Reserve, due for release on April 30.The full colour monthly glossy is aimed at ABC1 men and women, with an estimated launch print run of 102,000, and a cover price of £2.50. The new 120 page title is… Continue reading P&M To Launch Into Consumer Magazines
Chris Powell, newly appointed President of the Institute of Practioners in Advertising, made his inaugural speech at the members lunch today, outlining the priorities for the Association under his two-year Presidency.“If we are successful in building belief in the worth of advertising” he says “we can look forward to a period where harmful pressure on… Continue reading Powell Outlines IPA Future Plans
Sponsorship Research International has been set up by ISL Marketing, the sports events consultancy, in an attempt to gather sponsorship research and provide data on event and broadcast sponsorship globally. The new company aims to compile research reports which will be available to its clients as well as keeping tabs on the outcome of sponsorship… Continue reading Sponsorship Company Launched By ISL
A spokesperson at Bauer publishing confirmed to MediaTel this morning that the company has set up a new package for advertisers which involves selling across its three titles, Take a Break, Bella and TV Quick.Elaine Luff has been appointed as group sales director of The Publishing Consultancy, which handles UK sales for Bauer. Luff will… Continue reading Bauer To Sell Across Three Titles
The Football League is to lose out on over £80,000 in television fees because of a decision to reschedule Sunday’s first division match between Portsmouth and Wolves, now to take place on Saturday. Difficulties began when Portsmouth defender Kit Symons was asked to play for Wales in their World Cup Qualifier against RCS next week,… Continue reading ITV & FA In Schedule Row
Sponsorship Research International has been set up by ISL Marketing, the sports events consultancy, in an attempt to gather sponsorship research and provide data on event and broadcast sponsorship globally. The new company aims to compile research reports which will be available to its clients as well as keeping tabs on the outcome of sponsorship… Continue reading Sponsorship Company Launched By ISL
A Golden Wonder Pot Snacks commercial has been banned because the flashing lights are believed to have caused epileptic fits.
The Football League is to lose out on over £80,000 in television fees because of a decision to reschedule Sunday’s first division match between Portsmouth and Wolves, now to take place on Saturday. Difficulties began when Portsmouth defender Kit Symons was asked to play for Wales in their World Cup Qualifier against RCS next week,… Continue reading ITV & FA In Schedule Row
A spokesperson at Bauer publishing confirmed to MediaTel this morning that the company has set up a new package for advertisers which involves selling across its three titles, Take a Break, Bella and TV Quick.Elaine Luff has been appointed as group sales director of The Publishing Consultancy, which handles UK sales for Bauer. Luff will… Continue reading Bauer To Sell Across Three Titles
The Incorporated Society of British Advertisers has issued its Best Practice in Sponsorship Guidelines this week which aims to improve business relations between clients and agencies.The recommendations include general information explaining sponsorship and gives advice on what the client should expect from a sponsorship contract. The book specifically concentrates on broadcast sponsorship as it is… Continue reading ISBA Issues Sponsorship Guidelines
