BBC Magazines’ latest addition to the children’s market, Toybox, is due to be released on March 31.This will be the third in the series, following Playdays and Noddy, which increases the opportunity for group advertising. The new 36 page title will be similar in size to Fast Forward, catering for the 2 to 7 age… Continue reading BBC Magazines To Launch Toybox
Classic FM has added to its sponsorship portfolio by setting up contracts with IBM and The Guardian to back the station’s technology and sports reports respectively.
Thomsons Free Newspapers has sold eight Herald & Post titles to Midland Independent Newspapers including the Hinckley, Loughborough, Nuneaton, Derby Burton and Leicester Herald & Post.
QualitiesThe 6-monthly ABCs for September-February’93 show mixed fortunes for the quality national newspapers. As with last month’s figures the Sundays fared better than the dailies, with all but the Observer increasing sales year-on- year.The Independent on Sunday’s circulation rose by 7.9% to 407,771. However, it is still firmly rooted at the bottom of the quality… Continue reading National Press Round-Up – February
Bartle Bogle Hegarty was presented with the ITV Award for Best Commercial of The Year last night at the Golden Arrows Awards, for its Levi Strauss advertisement “The Swimmer”.Other agencies awarded include BMP for the Barclaycard campaign starring Rowan Atkinson, GGT for Red Rock Cider and Young & Rubicam’s Fosters advertisements.
Backers of Meridian Television, the MAI Group, have revealed that the new licence holder is surpassing original advertising revenue forecasts, as well as having saved £20m on launch costs following deals with TVS Entertainment. MAI has recorded an interim profit of £34m but emphasises that it is too early to predict what difference Meridian’s performance… Continue reading Meridian – So Far So Good
QualitiesThe 6-monthly ABCs for September-February’93 show mixed fortunes for the quality national newspapers. As with last month’s figures the Sundays fared better than the dailies, with all but the Observer increasing sales year-on- year.The Independent on Sunday’s circulation rose by 7.9% to 407,771. However, it is still firmly rooted at the bottom of the quality… Continue reading National Press Round-Up – February
GMTV’s anchor-woman, Fiona Armstrong, resigned from the breakfast channel yesterday and is being replaced by former TV-am presenter, Lorraine Kelly. Viewing figures for the channel are rising gradually following the recent slump.
Backers of Meridian Television, the MAI Group, have revealed that the new licence holder is surpassing original advertising revenue forecasts, as well as having saved £20m on launch costs following deals with TVS Entertainment. MAI has recorded an interim profit of £34m but emphasises that it is too early to predict what difference Meridian’s performance… Continue reading Meridian – So Far So Good
Sky is in discussion with the Premier League about plans to move its final fixtures to Sunday May 9, in order to satisfy satellite viewers.
