Douglas Mcarthur, managing director of the Radio Advertising Bureau, believes that the radio industry is collaborating internally to market radio as an advertising brand and that the medium is presenting a united front against competitive media.McArthur, the keynote speaker at today’s Radio Fights Back conference, predicts that changes within the industry will encourage advertisers to… Continue reading Radio Fights Back – Keynote Speech
Thistle Hotels and Asics UK have set up a football sponsorship deal with Leeds worth more than £2m over two years. The deal includes a new strip which will be worn at away matches.
Northern & Shell’s March launch, OK! magazine, has shown considerable sales potential and will change from a monthly to a fortnightly later this year, it has been revealed. The publishing company is claiming first issue sales of 350,000 copies with the May edition following close behind it.Already in competition with celebrity magazine, Hello, which has… Continue reading OK! Doubles Its Chances
From Tuesday June 1 the ITV Network Centre will be based at:200 Gray’s Inn RoadLONDONWC1X 8HFTel: 071 843 8000Fax: 071 843 8158
ITV has introduced a new ‘God’ strand into its Sunday morning schedule which will include prayer requests and on-air ‘confessionals’. The programme , due to begin transmission in the autumn, is an attempt to boost the popularity of religious output and will take the form of a magazine show.”This initiative is the result of widespread… Continue reading ITV Sunday Schedule Strengthened
National Heritage secretary, Peter Brooke, is looking into the possibility of changing broadcasting rules which prevent individual ITV companies from taking over each other. Within the 1990 Broadcasting Act it deems the 14 regional companies as “large”, and therefore unable to iniatiate take- overs.Brooke realises this could result in future problems for certain ITV companies… Continue reading ITV Companies In Policy Change
Rugby Union has signed a £600,000 contract with Scottish Provident to sponsor ITV’s coverage over the next two years.
US pay- television company, Flextech, has taken a 39% stake in The Family Channel, headed by Pat Robertson and due to launch on Astra on September 1. The deal has been valued at £3m, with sources within the company predicting that the channel will be profitable within its first 18 months. Shares in Flextech rose… Continue reading Flextech Takes Stake In Family Channel
April estimates of TV revenue came in at £149,440,000 an increase of 6.7% on the same period last year, aswell as a 6.8% improvement of last month’s total. ITV’s revenue showed a month on month increase of 7.6% compared to Channel 4’s 3.3% rise; revenue for each stands at £122,970,000 and £26,480,000 respectively. Channel 4’s… Continue reading TV Round Up – April
If the Milk Marketing Board is disband- ed in 1994 the future of the Milk Race could be in danger, losing its main sponsor of almost thirty five years. Organisers of the race are hoping to organise a replacement before the end of June.
