..Auto Express has issued its relaunched edition in an A4 glossy format, concentrating on ‘harder motoring news’….Conde Nast has denied rumours that its monthly home title, House & Garden, is in trouble, following closure of the US parent edition….All 15 Europress titles will increase their frequencies from monthly to 13 per year in an attempt… Continue reading Magazine News..
The ITC met with Tyne Tees TV last week over allegations that it has breached its franchise commitments. The Commission reaffirmed that Tyne Tees and Yorkshire TV must remain as separate licences based in the north east and Yorkshire region respectively Chief executive of Zenith Productions, Charles Denton has been appointed head of BBC Drama… Continue reading TV Snippets…
American publication, Advertising Age, has monitored the revenues of over 600 advertising agencies worldwide to come up with the top 25, which it grades in order of worldwide gross income for 1992, giving the percentage change on last year.WORLD’S TOP 25 AD AGENCIES SURVEY W’wide gross income ’92 $m % change on 1991 1 Dentsu… Continue reading World’s Top Ad Agencies Survey
Labour MP Clive Soley’s attempts to set up an independent press authority failed to make any progress in the Commons last week, as he accused Tory backbenchers of blocking its success.
Labour MP Clive Soley’s attempts to set up an independent press authority failed to make any progress in the Commons last week, as he accused Tory backbenchers of blocking its success.
At this week’s MRG meeting Colleen Ryan and Neil Swan presented a paper entitled ‘Facing The Press – new ways to make press advertising research more effective.’They argued that current methods used for researching press advertising are inadequate and that there is a need to move towards response research, concentrating on an advertisment’s saliency and… Continue reading MRG Meeting – Press Research
London Weekend Television has introduced an amendment to its rate card which allows airtime to be purchased for a commercial time length of fifteen seconds. It will be available in a multiple or multiples of two fifteen second spots per break and will be priced at 0.7 per spot of the current 30 second rates.
Thames Television has today bowed to a cash bid from the Pearson Group, allowing it to forge ahead with the proposed takeover.Pearson, publisher of The Financial Times, offered the television company a £99m deal which was accepted by its controlling shareholder, Thorn EMI.Confirmation of the takeover means that Thorn will receive 200p a share for… Continue reading Thames Bows To Pearson Bid
The Institute of Practitioners in Advertising (IPA) has published an updated version of its ‘Suggested provisions for use in agency/client agreements’.Commenting on the new edition, IPA director general, Nick Phillips says “Now more than ever it is essential for IPA agencies to have clear written agreements with clients covering all the key issues of agency… Continue reading IPA Publishes Client Agreement Advice
Since the beginning of the year a batch of new broadcast sponsorship deals have been finalised.ITV and Diet Coke combined to bring the network the ‘Diet Coke Movie Premiere’, billed as the biggest ever single sponsorship deal. The latest addition to the field comes from BT, which is to sponsor the ten week run of… Continue reading TV Sponsorship Report
