Carlton is proposing to change the way it calculates its station cost per thousand figures, moving from the weighting of messages by ratecard to their weighting by spot length (ie. pro rata). This would mean that 10 second impacts would be calculated at a third of a 30 second impact, rather than the usual half.… Continue reading Carlton To Change Rate Policy?
Carlton is proposing to change the way it calculates its station cost per thousand figures, moving from the weighting of messages by ratecard to their weighting by spot length (ie. pro rata). This would mean that 10 second impacts would be calculated at a third of a 30 second impact, rather than the usual half.… Continue reading Carlton To Change Rate Policy?
As speculation over the Observer’s future intensifies, the possibility of further change in the national quality Sunday newspaper market increases.Within the past 5 years there have been 2 new entrants into the Sunday quality market. The ill-fated Sunday Correspondent launched in September’89; a year later as part of a radical attempt to save the newspaper… Continue reading Sunday Quality Market Review
Rumours have re-emerged about a merger between Granada TV’s sales arm and Media and Airtime Sales. A report in this week’s issue of Campaign suggests that the two companies will finally merge in August with managing director of MAS, Craig Pearman, heading the company.
Red Hot Television (formerly Red Hot Dutch) has failed to change a court decision to ban the sale of decoders needed to access the station. The ban will begin on Saturday while the issue is referred to the European Court of Justice.
The Media Week Broadcast Advertising awards took place earlier this week with J Walter Thompson emerging as Agency of the Year and Bartle Bogle Hegarty being awarded for TV Campaign Of The Year. The winners include: Agency of The Year J Walter Thompson TV Campaign Of The Year Bartle Bogle Hegarty Client: Addis Radio Campaign… Continue reading Media Week Broadcast Awards
Following intensive meetings with the ITC regarding its franchise commitments, Yorkshire Tyne-Tees Television is planning to restructure its central services at the end of May as well as reorganising the programme-making divisions. A report will be delivered to the ITC board on May 20.
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details
Digital Equipment Company is to sponsor the British Library for a sum of £1m to install computer systems, it has been announced. It is the library’s largest private sponsorship so far and Digital’s largest deal to date.
