VNU Publishing has set up a networking sales portfolio which will aid advertisers to target the best magazine for their ads. The company has issued a booklet outlining its titles, giving details of circulation and showing title overlap. Morgan Grampian has revealed discount rates which allow advertisers to place ads across its titles in the… Continue reading Magazine News
Poster contractor, Mills & Allen is to introduce a new 48-sheet package in the autumn, based in cities with a population over 75,000. A competition has been launched to find a name for the sites, with the winner receiving £200,000 worth of free advertising space.
Marketing director of Northern & Shell, Richard Hease, confirmed to MediaTel this morning that the company is planning to launch a PC magazine later this year, but he stressed that it is still in the early stages.The magazine will be the first computer title for Northern & Shell, which publishes female soft porn titles Woman… Continue reading Northern & Shell Goes Into Computers
Reed Elsevier is to buy the Official Airlines Guide Inc from the administrators of Maxwell Communication Corporation in a deal worth £275m. This is the first major deal set up by the international publishing group since the two companies officially merged on January 1 of this year.
Publisher of the Independent and the Independent on Sunday, Newspaper Publishing, has announced that it is attempting to raise capital from existing shareholders as well as attracting new investors to the company. The announcement has cleared the way for Spanish publishing group El Pais and La Repubblica to go ahead with its proposed share increase… Continue reading Independent Takeover Ball Rolling
Reed Elsevier is to buy the Official Airlines Guide Inc from the administrators of Maxwell Communication Corporation in a deal worth £275m. This is the first major deal set up by the international publishing group since the two companies officially merged on January 1 of this year.
TMP Communications is launching a bi-monthly magazine in July which promotes the older woman without patronising articles on “How to bake Victoria sponge”.Speaking to MediaTel this morning Helen Demmy of TMP outlined the type of woman who will read Encore, picturing her as over 45, ABC1, still very interested in fashion, with the money to… Continue reading Encore To Celebrate The Older Woman
Formerly the chairman of the Marketing Society, Sue Farr is to take over as head of marketing and publicity with BBC Network Radio. Farr will be responsible for developing an integrated marketing strategy for BBC radio and its other services.EMAP APPOINTMENTTom Moloney of Emap Metro has been promoted to group managing director of the company’s… Continue reading New Head Of Marketing At BBC Radio
Formerly the chairman of the Marketing Society, Sue Farr is to take over as head of marketing and publicity with BBC Network Radio. Farr will be responsible for developing an integrated marketing strategy for BBC radio and its other services.EMAP APPOINTMENTTom Moloney of Emap Metro has been promoted to group managing director of the company’s… Continue reading New Head Of Marketing At BBC Radio
Centaur Conferences is hosting ‘Radio Fights Back’ on May 27, a one-day conference which examines recent developments in the rapidly expanding medium. Topics covered will include RAJAR – What the Data Has Shown & What It Can Do For Buyers And Sellers, How Radio Can Work For Advertisers, National vs Local – A Battle to… Continue reading Radio Fights Back
