ITV and Diet Coke have just settled the biggest ever single broadcast sponsorship deal, with Coke planning to back 25 full-length feature films on the ITV Movie Premiere season, starting April 11. Chairman of the ITV sponsorship committee, Alan Chilton, says of the deal “It endorses ITV’s policy of theming all its big-screen film premieres… Continue reading Diet Coke To Sponsor Movie Premiere
Jim Cavanagh has been appointed as deputy sales director at Carlton Television. Jeremy Hallsworth will take over as sales controller.
This week sees the launch of two new gardening magazines, the monthly Your Garden from IPC and the bi-monthly Gardens Illustrated from John Brown Publishing. In their media packs both publishers emphasize that the gardening market is growing and that there is room for the new titles.The existing gardening press is split into two groups,… Continue reading Gardening Press Overview
Brewing company, Courage Ltd, has renewed its backing of the Rugby Union Club championship in a deal worth £7m.
Shares in Thames Television were suspended yesterday, following revelations that the Pearson Group is interested in taking over the production company (Newsline 30/3).As well as announcing the proposed takeover, Thames is now expected to reveal that it is making a write-down on the value of its US subsidiary, Reeves Entertainment, clearing the way for future… Continue reading Thames Shares Suspended
FCO is considering a merger with its sister agency, EURO RSCG, following the announcement that it is to make 10 of its staff redundant. The decision has to be faced because of a recent fall in accounts, the main loss being a £2.5m Panasonic billing, which has been moved to McCann-Erickson.
Following ITV’s recent decision to revamp Children’s ITV it has now been announced that children’s programmes will be included in sponsorship packages, with Saturday morning show Gimme 5 being the first up for grabs. What’s Up Doc, due to take over from Gimme 5 in August will also be available for sponsorship.
Andrew Keyte has been appointed marketing director of UK Gold. He was formerly commercial manager with Warner Home Video.
A report in today’s Financial Times suggests that newspaper publisher the Pearson Group is interested in buying ousted London licence holder, Thames Television.Pearson also showed interest in Channel 5 last year when Thames was applying for the licence, but the ITC’s decision not to give it the go-ahead put an abrupt stop to discussions. However… Continue reading Pearson May Invest In Thames
A report in today’s Financial Times suggests that newspaper publisher the Pearson Group is interested in buying ousted London licence holder, Thames Television.Pearson also showed interest in Channel 5 last year when Thames was applying for the licence, but the ITC’s decision not to give it the go-ahead put an abrupt stop to discussions. However… Continue reading Pearson May Invest In Thames
