Bartle Bogle Hegarty and Leagas Delaney dominated the National Newspaper Advertising Awards last night. Along with Abbott Mead Vickers they carried away 14 of the 20 awards given out at Grosvenor House. These include: BBH: HAAGEN-DAZS Chairman’s award Best Campaign Best Food Advert. LEAGAS DELANEY: MOTHERCARE Best Fashion Best Retail Best Colour Ad ABBOTT MEAD:… Continue reading National Newspaper Ad Awards
OK magazine, the first direct rival to the hugely successful Hello, launches tomorrow with a print run of 750,000. The new magazine launches amid a strong promotional campaign, which included a sample copy free in last weekend’s Sunday Express.The future of the new magazine is already unstable following the sale of Northern & Shell’s magazines… Continue reading OK Magazine – First Issue Report
Following the success of the Big Breakfast, Channel 4 is now hoping that changes to its daytime schedule will help capture some of the breakfast time audience. A revamp is being planned for 1994, with ideas for game shows and talk programmes on the agenda. C4 hopes to attract older viewers in the afternoons whilst… Continue reading Channel 4 To Change Daytime Schedule
… Peter Overy, previously research manager at J Walter Thompson, is joining BJM Research in April as an associate director, working principally with their advertising tracking department…… Belinda Beeftink is joining Telmar as client services director. She was previously in the research departments at DMB&B and Media & Airtime Sales……Leagas Shafron Davis Chick and Ayer… Continue reading Industry Snippets
Having extended its coverage into Scotland, Northern Ireland and the North of England at the end of last year, the Big Issue is now planning to increase frequency from fortnightly to weekly from June (Newsline 2/11). The magazine is currently claiming a circulation of 143,000.
Publisher of the Falkirk Herald and Falkirk & Grangemouth Advertiser, Johnston Press, has announced pre-tax profits of £9.75m for the year ending December 1992. Turnover fell to £71.69m and earnings per share have risen to 22.7p from 17.9p.
ITV is to move its third weekly edition of The Bill to Saturday nights at 8pm, it has been decided. The move is just part of a package to strengthen Saturday nights on the network leaving the line-up as The Bill followed by London’s Burning. The Bill’s Friday night slot will be filled by a… Continue reading The Bill Moves To Saturday
Following months of speculation poster contractor, Maiden Outdoor, is to be bought out by a management team led by Dutch businessman Ron Zeghibe along with current marketing consultant to Maiden, Francis Goodwin. The new management is promising substantial investment into sites and a strengthening of relationships with advertisers.
Following months of speculation poster contractor, Maiden Outdoor, is to be bought out by a management team led by Dutch businessman Ron Zeghibe along with current marketing consultant to Maiden, Francis Goodwin. The new management is promising substantial investment into sites and a strengthening of relationships with advertisers.
The Independent Television Commission today issues results of a survey focused on Television: The Public’s View. Over 1,200 people were interviewed for the main survey and 1,603 for the cable & satellite extension, during September 1992 to examine public attitudes towards television. Respondents were asked out of every ten hours that they watched television how… Continue reading ITC Gets The Public’s View
