In a comment to MediaTel this morning Frank Harrison of Zenith Media said he believes ITV and Channel 4 programme promotions are hi-jacking prime advertising airtime, with ad breaks being sandwiched between promotions.Speaking about a recent study by Zenith into the subject, Harrison believes the ITC’s limited knowledge and lack of regulation on curbing promotion… Continue reading ITV & C4 Promos Criticised
..The chairman of FCO, Andrew Rutherford, has resigned following the announcement that the company looks set to merge with Euro RSCG….John Ayling is to handle implementational planning and media buying for Alliance Advertising in a deal worth £5.17m. Strategic planning will still be dealt with by Alliance…. Andrew Brown, formerly of J Walter Thomson, has… Continue reading Industry News…
Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.
Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.
City analysts, James Capel, have forecast pre-tax profits for all ITV companies within the network for the year 1993/94. The results of the report can be seen below: 1993/94 PRE-TAX PROFIT FORECASTS Anglia £ 2.5m Carlton TV £ 3.5m Central £45.0m Grampian £ 3.5m Granada TV £36.0m HTV £ 1.0m loss LWT £32.0m Meridian £… Continue reading Capel Forecasts TV Profits
City analysts, James Capel, have forecast pre-tax profits for all ITV companies within the network for the year 1993/94. The results of the report can be seen below: 1993/94 PRE-TAX PROFIT FORECASTS Anglia £ 2.5m Carlton TV £ 3.5m Central £45.0m Grampian £ 3.5m Granada TV £36.0m HTV £ 1.0m loss LWT £32.0m Meridian £… Continue reading Capel Forecasts TV Profits
Independent Radio Sales has attracted a number of potential bidders, the outcome of which will be known within the next three weeks. Amongst the interested parties are a consortium backed by an American radio sales house, KATS and another backed by David Reich formerly of Carat.
Independent Radio Sales has attracted a number of potential bidders, the outcome of which will be known within the next three weeks. Amongst the interested parties are a consortium backed by an American radio sales house, KATS and another backed by David Reich formerly of Carat.
London Weekend Television pre-tax profits for the year ending December 31 1992 are as follows: Pre-tax profits: £30.6m (+62%) Advertising Levy: £50.7m Advertising revenue: +3.9% Earnings per share: 18.9p Turnover: £282.80
Following ITV’s recent decision to revamp Children’s ITV it has now been announced that children’s programmes will be included in sponsorship packages, with Saturday morning show Gimme 5 being the first up for grabs. What’s Up Doc, due to take over from Gimme 5 in August will also be available for sponsorship.
