London Weekend Television pre-tax profits for the year ending December 31 1992 are as follows: Pre-tax profits: £30.6m (+62%) Advertising Levy: £50.7m Advertising revenue: +3.9% Earnings per share: 18.9p Turnover: £282.80
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In a comment to MediaTel this morning Frank Harrison of Zenith Media said he believes ITV and Channel 4 programme promotions are hi-jacking prime advertising airtime, with ad breaks being sandwiched between promotions.Speaking about a recent study by Zenith into the subject, Harrison believes the ITC’s limited knowledge and lack of regulation on curbing promotion… Continue reading ITV & C4 Promos Criticised
Best magazine is to introduce editorial changes next month which will involve the merging of departments within the title, such as fashion and beauty. The changes have been initiated by new editor, Sue James, who moved to Best in January.Linda Hewitt has been promoted from senior sales executive to advertising manager for the title.The ABC… Continue reading Best To Get Better
Jim Cavanagh has been appointed as deputy sales director at Carlton Television. Jeremy Hallsworth will take over as sales controller.
ITV and Diet Coke have just settled the biggest ever single broadcast sponsorship deal, with Coke planning to back 25 full-length feature films on the ITV Movie Premiere season, starting April 11. Chairman of the ITV sponsorship committee, Alan Chilton, says of the deal “It endorses ITV’s policy of theming all its big-screen film premieres… Continue reading Diet Coke To Sponsor Movie Premiere
The group of investors bidding for ITN have today declared their offer for the company, claiming they will give “stability, skills and financial strength” to the news organisation.The new board of ITN will include Michael Green as chairman, David McCall and Stewart Purvis as editor in chief.Since announcing their bid last November, the investors have… Continue reading ITN Restructuring Announced
Shares in Thames Television were suspended yesterday, following revelations that the Pearson Group is interested in taking over the production company (Newsline 30/3).As well as announcing the proposed takeover, Thames is now expected to reveal that it is making a write-down on the value of its US subsidiary, Reeves Entertainment, clearing the way for future… Continue reading Thames Shares Suspended
ITV and Diet Coke have just settled the biggest ever single broadcast sponsorship deal, with Coke planning to back 25 full-length feature films on the ITV Movie Premiere season, starting April 11. Chairman of the ITV sponsorship committee, Alan Chilton, says of the deal “It endorses ITV’s policy of theming all its big-screen film premieres… Continue reading Diet Coke To Sponsor Movie Premiere
The latest week’s BARB viewing figures for w/e 21/3/93, show Channel 4’s Big Breakfast continuing to make inroads into mainstream breakfast viewing with its highest peak quarter hour audience since its launch in October ’92 of 1.6m; in addition the channel also achieved its highest reach figure of 8.3m. Wkly Reach (Mon-Fri) 07-Feb 14-Feb 21-Feb… Continue reading Big Breakfast Continues Its Success
This week sees the launch of two new gardening magazines, the monthly Your Garden from IPC and the bi-monthly Gardens Illustrated from John Brown Publishing. In their media packs both publishers emphasize that the gardening market is growing and that there is room for the new titles.The existing gardening press is split into two groups,… Continue reading Gardening Press Overview
