A new television campaign for UK Gold will attempt to draw in dish subscribers who are not making use of the service, with help at hand for those who are having trouble tracking down the channel. UK Gold hopes that the campaign will help to increase its share to 1.5% of commercial viewing.
Barkers Scotland has won the £1.5m account with the Smiley tyre and exhaust centres. The account is another which was originally placed with Hall Advertising, due to close in March (Newsline 21/12).
CIA has acquired Blufin, parent of Italy’s largest media independent. The deal involves a share swap in which Blufin shareholders receive a 10% stake in CIA.The move marks the first step in CIA’s plans to acquire equity interests in European media operations.
The Independent is looking into the possibility of introducing a ‘new look’ for the paper, to take place at the end of April. Details are being kept under wraps for the moment with managing editor, Charlie Burgess commenting that he has a lot of ideas for the future of the paper but none that he… Continue reading Independent Considering A Redesign
The Midland News Association (MNA) is showing signs of being hit by the recession with over 100 jobs being axed at the Wolverhampton Express and Star, the group’s successful daily title. Profits for MNA have fallen over the past few years, seeing a decrease of over £5m since 1989.
A new television campaign for UK Gold will attempt to draw in dish subscribers who are not making use of the service, with help at hand for those who are having trouble tracking down the channel. UK Gold hopes that the campaign will help to increase its share to 1.5% of commercial viewing.
Barkers Scotland has won the £1.5m account with the Smiley tyre and exhaust centres. The account is another which was originally placed with Hall Advertising, due to close in March (Newsline 21/12).
The Commons health committee is putting the Government under intense pressure to place a statutory ban on all tobacco advertising, pointing to recent evidence which suggests that a ban would drastically decrease the amount of smokers, especially amongst teenagers.In response to the Smee Report linking up cigarette advertising with numbers of smokers, the Newspaper Society… Continue reading Tobacco Ads Backed By NS
Publishing director of Good Housekeeping, Joan Barrell is to retire in June and will be replaced by Liz Kershaw, Publisher of Harpers & Queen.Barrell will remain with the company in the role of Magazine Development Consultant. Esquire Publisher Jamie Bill replaces Kershaw at Harpers and Queen, and John Wisbey, currently the title’s Ad Director, is… Continue reading Shake-Up At National Magazines
Despite the results of a poll carried out by Teletext in which 68% of viewers wanted to see TV-am brought back, and only 2% stated GMTV as being their favourite breakfast programme, GMTV’s first full week viewing figures are encouraging.The peak quarter hour average audience Monday-Friday increased by 700,000 to 3m (w/e 10/1/93) from 2.3m… Continue reading GMTV – First Week’s Viewing Figures
