The ITC met with Tyne Tees TV last week over allegations that it has breached its franchise commitments. The Commission reaffirmed that Tyne Tees and Yorkshire TV must remain as separate licences based in the north east and Yorkshire region respectively Chief executive of Zenith Productions, Charles Denton has been appointed head of BBC Drama… Continue reading TV Snippets…
The regional newspaper of the year 2000 will comprise of a core product and will carry very little advertising, according to the group chief executive of Midland Independent Newspapers, Chris Oakley speaking at the Newspaper Society conference on Friday.He pointed out that Britain’s newspapers continue to show a creative flair and resilience which will carry… Continue reading MIN Chief Boosts Newspaper Future
..Auto Express has issued its relaunched edition in an A4 glossy format, concentrating on ‘harder motoring news’….Conde Nast has denied rumours that its monthly home title, House & Garden, is in trouble, following closure of the US parent edition….All 15 Europress titles will increase their frequencies from monthly to 13 per year in an attempt… Continue reading Magazine News..
American publication, Advertising Age, has monitored the revenues of over 600 advertising agencies worldwide to come up with the top 25, which it grades in order of worldwide gross income for 1992, giving the percentage change on last year.WORLD’S TOP 25 AD AGENCIES SURVEY W’wide gross income ’92 $m % change on 1991 1 Dentsu… Continue reading World’s Top Ad Agencies Survey
Labour MP Clive Soley’s attempts to set up an independent press authority failed to make any progress in the Commons last week, as he accused Tory backbenchers of blocking its success.
The Institute of Practitioners in Advertising (IPA) has published an updated version of its ‘Suggested provisions for use in agency/client agreements’.Commenting on the new edition, IPA director general, Nick Phillips says “Now more than ever it is essential for IPA agencies to have clear written agreements with clients covering all the key issues of agency… Continue reading IPA Publishes Client Agreement Advice
Research advisor to the Advertising Association, Mike Waterson, told a Newspaper Society conference in Edinburgh yesterday that he believed newspaper advertising levels are set for major growth in the next two years, with very considerable increases in the next decade.He pointed out that : Television advertising has grown rapidly in the past year, showing growth… Continue reading Growth Predicted For Regional Papers
Media Audits has published the results of its latest Advertisers’ Opinions survey this week, compiled from 70 responses from the top 300 advertisers in the UK. Findings from the survey include: 63% of respondents believe it would be in their company’s interest for the BBC to take advertising, with 27% agreeing strongly Two thirds of… Continue reading Media Audits Advertisers’ Survey
At this week’s MRG meeting Colleen Ryan and Neil Swan presented a paper entitled ‘Facing The Press – new ways to make press advertising research more effective.’They argued that current methods used for researching press advertising are inadequate and that there is a need to move towards response research, concentrating on an advertisment’s saliency and… Continue reading MRG Meeting – Press Research
Thames Television has today bowed to a cash bid from the Pearson Group, allowing it to forge ahead with the proposed takeover.Pearson, publisher of The Financial Times, offered the television company a £99m deal which was accepted by its controlling shareholder, Thorn EMI.Confirmation of the takeover means that Thorn will receive 200p a share for… Continue reading Thames Bows To Pearson Bid
