The Periodical Publishers Association will this month publish what it believes to be the correct way to produce an ‘advertorial’ to ensure that magazine readers are aware that what they are looking at is an ad, not a feature.Firstly the PPA will suggest that the word ‘advertorial’ be replaced with ‘promotion’ or ‘advertisement’ to make… Continue reading Advertorial Guidelines From PPA
“Recession continues to hit industry advertising revenues” says Sir Derek Palmer, chairman of Yorkshire-Tyne Tees Television after the announcement of the channel’s profits yesterday. Although an increase of 23% from £13.1m to £16.1m was revealed it is likely that newly merged YTTTV will see yet another spate of redundancies this year following the loss of… Continue reading YTTTV Profits Increase
67% of the UK’s top 40 media buying companies are more confident about business in 1993 than they were in January of last year, according to a recent survey by Logie Bradshaw Media (LBM) on advertising prospects for the next 12 months.Advertising agencies made up the bulk of those interviewed and emerged more positive for… Continue reading LBM Survey Shows Positive Results
67% of the UK’s top 40 media buying companies are more confident about business in 1993 than they were in January of last year, according to a recent survey by Logie Bradshaw Media (LBM) on advertising prospects for the next 12 months.Advertising agencies made up the bulk of those interviewed and emerged more positive for… Continue reading LBM Survey Shows Positive Results
Dundee-based publisher, DC Thomson is launching a new teenage girls magazine called Shout! on March 6, aimed at the 13-15 age bracket. The 56 page colour title will be published fortnightly and has planned an initial print run of 250,000. London advertising for the magazine is being handled by A Plus Media.Page Mono: £3250 Page… Continue reading Shout! For DC Thomson
In an attempt to lure European advertisers to our screens, LWT and Carlton Television have set up a TV sales company to perform the task – proving to them that London is a very important market with a reach of 11 million people.Among statistics quoted to advertisers is the fact that our capital accounts for… Continue reading Carlton/LWT Set Up Euro Venture
In an attempt to lure European advertisers to our screens, LWT and Carlton Television have set up a TV sales company to perform the task – proving to them that London is a very important market with a reach of 11 million people.Among statistics quoted to advertisers is the fact that our capital accounts for… Continue reading Carlton/LWT Set Up Euro Venture
ITV is planning a one-day conference on February 3 aimed at media planners in agencies and account handlers to help improve their understanding of the UK television market.The conference, How ITV Works, will include speakers such as Andy Tilley from Zenith and Jon Marchant from Granada Television. Audience research, planning a television campaign and the… Continue reading How ITV Works; One-Day Conference
ITV is planning a one-day conference on February 3 aimed at media planners in agencies and account handlers to help improve their understanding of the UK television market.The conference, How ITV Works, will include speakers such as Andy Tilley from Zenith and Jon Marchant from Granada Television. Audience research, planning a television campaign and the… Continue reading How ITV Works; One-Day Conference
Dundee-based publisher, DC Thomson is launching a new teenage girls magazine called Shout! on March 6, aimed at the 13-15 age bracket. The 56 page colour title will be published fortnightly and has planned an initial print run of 250,000. London advertising for the magazine is being handled by A Plus Media.Page Mono: £3250 Page… Continue reading Shout! For DC Thomson
