The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.
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In the first of two exclusives analysing the latest adspend figures, Warc’s James McDonald crunches the numbers to reveal a strong picture for the UK ad market.
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The appointments come following chairman Jean-François Decaux’s decision to hand over his duties after three years directly running the business.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.
Monday night saw Channel 4 return to The Island with Bear Grylls (9pm) as viewers caught up with the aftermath of that fall while the remaining survivors continued to starve for our entertainment.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The rise of live video streaming is set to disrupt the traditional sports broadcast model, Havas’ global CEO of sports and entertainment has warned.
Unless you’re a VIP or have a press pass, there’s a hell of a lot of queueing going on at Ad Week, which makes it the perfect place to listen in on some often strange conversations…
Sizmek’s Ben Walmsley has been named digital commercial director of News UK’s newly restructured commercial arm The Bridge.