A probe by a US marketing trade group is set to reveal that US ad agencies are accepting rebates from media companies. As adland nervously waits, Bob Wootton looks at some likely consequences.
Showing 7071-54,923 of 54,923
More Industry News articles
The Economist has made its first foray into virtual reality with a reconstruction of Mosul Museum artefacts which jihadists destroyed in 2015.
More than £100 million worth of digital revenues were generated in the first quarter of 2016.
While magazines are still clearly enjoyed in their printed form, mobile continues to play an important role in readership, according to the latest NRS results from PAMCo.
The latest NRS results for the period April 2015 – March 2016 show how print became a dwindling part of the Independent’s readership, with the majority of its audience coming from mobile.
Barcroft Media was founded in 2003 by photojournalist Sam Barcroft, and has grown into a robust business producing digital TV programming and digital shorts for brands and a broad range of UK and international networks.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
After a positive turn in 2015, the client agency dynamic has “hit a roadblock”, with the number of agencies reporting relationship improvements falling from 70% to 53%, according to the latest SoDA report.
Having spent the last two decades at ISBA, Wootton joins with immediate effect to assist with service and product development.
Julia Burton Brown joins from Axel Springer-owned publisher Aufeminin, where she also led the international sales offering.