A new partnership between Exterion Media, Proxama and Mapway is set to see city buses send real-time travel updates and contextual in-app ads to passengers from May.
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To mark the launch, the i will be free of charge in Northern Ireland from launch date until Friday 13 May. There will also be on the street distribution in key local areas such as universities, railway stations and bus stations.
Consumers will spend £1.31 billion on streaming and downloading in 2016, according to new research.
Yesterday’s unusually seasonable weather saw viewers across the UK ignore their TVs en masse, with last night’s premier televisual options failing to make much of an impact.
Channel 4 walks away with the Grand Prix for the second consecutive year – while Posterscope, Facebook and Sky Media, amongst others, also win prizes.
Citing a “below expectation” circulation, The New Day will go to print for the last time on Friday 6 May.
A quiet evening of television combined with a schedule change saw BBC One’s seemingly permanent show MasterChef secure the 9pm audience with its over familiar formula providing some comfort for prime time viewers.
ZenithOptimedia’s Richard Shotton explains the power of a contrarian approach in programmatic
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Tuesday night saw the return of Kay Mellor’s pregnancy drama In the Club (9pm) secure the prime time slot for BBC One, despite nearly an overdue wait of almost two years.