Rich Astley, managing director UK at Videology, looks at how brands can make sure they deliver viewable ads in safe environments – and to real people.
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In a bid to help provide more transparency to consumers around native advertising, the IAB has released the first part of a new set of guidelines for the industry.
Harnessing the power of panel and device-based data, BARB’s Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB’s CEO, Justin Sampson, explains what happens next.
BBC One brought the week to an end with a celebrity spectacular, as host Stephen Fry brought together the film world’s most available faces for an evening of civilised backslapping.
Last night on Channel 4, Cucumber (9pm) continued down its flaccid path while shedding even more viewers week on week.
For the first time in 13 years, what is known as the most prestigious advertising position in cinema, the Gold Spot, will be available to new advertisers on a more “flexible and targeted” basis.
The news comes just six months after the Newspaper Publishers’ Association served notice on the NRS as it seeks a contemporary audience measurement system.
The move will see BT acquire EE’s 31 million UK customers – and includes BT selling its broadband, fixed telephony and pay-TV services to those EE customers who do not currently take a service from the telecoms giant.
Wednesday night brought the third instalment of BBC Two’s highly anticipated adaptation of historical novel Wolf Hall (9pm), with last night’s shrinking audience seeing the drama edging towards the dreaded ‘cult’ status.
Sky’s operating profits were up 16% for the six months ending 31 December 2014, following a significantly strong performance in all five markets.