TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
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This week’s winner managed to come out on top amid the Black Friday chaos with a broadband offer too good to refuse.
Feeling a price rise is unfair is one thing – but will consumers let it impact their behaviour? ZenithOptimedia’s Richard Shotton uses new research to find out.
Saturday night’s all-star prime time entertainment officially kicked off at 7pm on BBC One as Strictly Come Dancing rolled out more cheesy routines and big Bollywood numbers in an attempt to keep the restless masses amused.
Thursday night brought an end to David Attenborough’s fascinating – and sometimes slightly traumatic – Life Story (BBC One, 9pm).
The IPA’s annual survey of employment trends in media, advertising and marketing agencies, published today, shows a 7% increase in overall employee numbers.
The Content Marketing Association (CMA) last night revealed the winners of its fifth annual International Content Marketing Awards, with Seven, Smoke Creatives and Red Bee Media just a few of those that walked away with gongs.
Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the festive period, according to new research from Parks Associates.
Fru Hazlitt, managing director of ITV commercial and online, has stepped down from her role after almost five years at the broadcaster.
Thursday night brought the second ever clash between two of terrestrial telly’s big hitters as BBC One’s boardroom farce once again went head to head with ITV’s itchy jungle histrionics.