BT and EE are among some of the worst-performing Twitter accounts when it comes to responding to customers, according to new research from BDRC – while Lloyds Bank came out on top.
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In her attempt to scare the audience into action, Labour’s Harriet Harman will probably make matters worse, argues ZenithOptimedia’s Richard Shotton. Can brand managers learn from this ‘negative social proof’?
Archant has announced the appointment of Craig Nayman, formerly director of sales for ITV Channels, as its first ever chief commercial officer
YouTube has announced that it will be launching a new app for children, in an effort to protect younger users from explicit content.
The Independent has announced it is to launch a new digitally focused US office to serve an increasingly global online audience.
30 years to the day BBC One launched its own very distinctive brand of gritty and unglamorous soap drama, last night’s celebrations finally delivered a festival of payoffs and surprises for long-term fans of EastEnders.
In the wake of controversy over the way in which it has handled coverage of the HSBC Swiss tax dodging allegations, the paper will draw up guidelines to define the relationship between editorial and commercial staff.
Game console shipments grew 11% year on year in 2014, with Sony’s newest console shipping 18.5 million units.
The out-of-home industry has reported its strongest quarter ever, with revenue close to £300 million for the first time, according to the Outdoor Media Centre.
Formerly known as Project Orange, Magnetic, the new marketing agency for magazine media in the UK, has today announced that it will officially open its doors to customers in March.