As fake accounts and ‘bots’ invade the web, and thousands of followers can be bought for as little as £99, Newsline can reveal that up to half of some of the world’s top vlogger Twitter followers are ‘fake’ or ‘inactive’.
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Spotify has announced that it will begin monetising the moods of its 60 million active users next month.
Thursday night saw BBC One and David Dimbleby assemble (most) of the country’s political leaders for 90 minutes of all-star spin, deflection and outright untruths that resulted in the BBC Election Debate 2015 (8pm).
Industry bods from Carat, ZenithOptimedia, AppNexus, Jaywing, Indicia and The Work Perk give their analysis of the latest IPA Bellwether results for Q1 2015.
Ofcom says trials being announced today are the next step in potentially helping hundreds of small stations to start broadcasting on digital radio.
Adam Hancox, formerly of Havas, has been appointed to the role of programmatic associate director.
Wednesday night’s TV offered the nation’s viewers a chance to return to the testosterone-fuelled nightmare that is The Island with Bear Grylls (Channel 4, 9pm) as the men’s camp continued to emasculate themselves.
The latest data for Q1 2015 rounds off the 2014/2015 budget year to reveal that overall growth in annual marketing budgets was the best recorded in a decade.
Unilever said that an improvement in China and an earlier Easter were largely responsible for the latest results.
Say Media, Quantcast and InSkin Media also rank highly – but Facebook, LinkedIn, Channel 4 and ITV achieve the lowest scores.