Following a five-year turnaround plan to help secure the financial future of the Guardian, Andrew Miller, chief executive of Guardian Media Group, is to stand down at the end of June.
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Determining the correct mix of ad lengths across multiple screens is no easy task. Amanda Phillips, head of marketing at Millward Brown UK, shares her tips to make it easier.
Sky is set to add a range of mobile voice and data services to its customer offering for the first time, following a new agreement with Telefonica UK.
Wednesday night saw the prime time television line-up peak on ITV at 8pm as the broadcaster rolled out a fresh new series of humorous new homicides in Midsomer Murders.
The former director of News UK and ex-CEO of Naked, Ian Clark, has joined High50 as group CEO, following a “significant investment” from Winward Prospects.
The Deloitte study examined how ad spend and brand sponsorship impacts the media, entertainment, arts and sport industries and found that people value access to these ad-funded services at nearly £10bn.
64% of European marketers plan to increase retargeting budgets this year, according to a new report released by AdRoll; however, separate research questions the impact it has on consumers.
Marketing industry leaders have joined forces with Royal Mail MarketReach for a campaign to demonstrate the “vital contribution” mail makes to advertising.
Ofcom says it wants to create a regulatory environment which fosters investment and innovation in the IoT, which is likely to see billions of devices wirelessly connected to the internet and each other.
The move will see approximately 20 London Live staff lose their jobs, as the business looks to “drive continued growth”.