Industry bods from Carat, ZenithOptimedia, AppNexus, Jaywing, Indicia and The Work Perk give their analysis of the latest IPA Bellwether results for Q1 2015.
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Ofcom says trials being announced today are the next step in potentially helping hundreds of small stations to start broadcasting on digital radio.
Adam Hancox, formerly of Havas, has been appointed to the role of programmatic associate director.
Wednesday night’s TV offered the nation’s viewers a chance to return to the testosterone-fuelled nightmare that is The Island with Bear Grylls (Channel 4, 9pm) as the men’s camp continued to emasculate themselves.
The latest data for Q1 2015 rounds off the 2014/2015 budget year to reveal that overall growth in annual marketing budgets was the best recorded in a decade.
Unilever said that an improvement in China and an earlier Easter were largely responsible for the latest results.
Say Media, Quantcast and InSkin Media also rank highly – but Facebook, LinkedIn, Channel 4 and ITV achieve the lowest scores.
Northern & Shell has appointed AOL UK’s Toby Morris as its new commercial director across Daily Express, Daily Star and celebrity magazine brands.
M&S, O2 and British Gas are just a few of the brands that are being advertised on paedophile, incest and bestiality websites, according to a report in The Sun on Tuesday.
While the future of programmatic TV ad trading looks both promising and inevitable, there are still huge barriers to overcome, a new TubeMogul white paper has found.