Advertisers should stop focusing so much on age when targeting ‘digital natives’, and instead take into consideration factors such as economic clout and cultural characteristics, according to Kantar Media.
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MailOnline saw ad revenues soar by 49% for the 11 month period to the end of August 2014, according to DMGT’s latest pre-close trading update.
Keith Lorizio joins Chango from Microsoft and will be responsible for driving the company’s revenue strategy, identifying new opportunities and expanding the sales and client development teams.
The revamp comes as the Evening Standard looks to “expand and diversify” its online platform, which has seen a 13.8% rise in unique monthly users since June this year.
Tuesday night saw David Dimbleby enter the tense atmosphere of the Scottish independence debate as the veteran broadcaster sat down with a little chit chat with leading figures from opposing sides.
New research from Future Foundation and FEPE International reveals how trustworthy consumers rate TV, OOH, press and online as advertising mediums.
London Live’s request to reduce the number of hours of local programming each day has been ruled out by Ofcom’s Broadcast Licensing Committee.
Publicis extends Maurice Levy’s term as CEO as it parts company with its chief operating officer, Jean-Yves Naouri.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Last night ITV brought a brand new prime time biopic to our screens, as renowned TV and stage actress Sheridan Smith slipped on a pair of go-go boots to bring viewers the true story of one Priscilla White.