Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.
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The BBC Gladiators has been a relative success. Perhaps the reboot movement will be what brings generations back together in front of the television screen.
While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.
The independent commercial radio station has launched a campaign across TV, OOH and social.
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
| Maria Iu
ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
| Maria Iu
Ahead of Connected TV World Summit, speakers share their thoughts.
Revenue dipped 2% in 2023 to £4.26bn.
ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.
New research has found the “best combination” of four contextual factors in the home to boost advertising recall.