The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.
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ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.
A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.
TV viewing and reach have declined as UK broadcasters slashed spend on home-grown premium content. But could a new production powerhouse come to the rescue?
There is opportunity for broadcasters in the “fat end of the long tail”, according to Kelly Williams.
Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
Broadcasters are looking to challenge tech platforms by measuring outcomes.
ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.
| Maria Iu
The broadcaster’s commercial team will handle all advertising on the Google platform.