Broadcasters are looking to challenge tech platforms by measuring outcomes.
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ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.
| Maria Iu
The broadcaster’s commercial team will handle all advertising on the Google platform.
During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.
ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.
The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
| Maria Iu
A total of eight media owners presented their ideas to advertisers and agencies.
| Maria Iu
Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.