TV viewing and reach have declined as UK broadcasters slashed spend on home-grown premium content. But could a new production powerhouse come to the rescue?
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There is opportunity for broadcasters in the “fat end of the long tail”, according to Kelly Williams.
Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
Broadcasters are looking to challenge tech platforms by measuring outcomes.
ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.
| Maria Iu
The broadcaster’s commercial team will handle all advertising on the Google platform.
During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.
ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.